This innovation shows SABECO's goal in the sustainable development strategy through efforts to improve the product portfolio. This will be a strong motivation to help the company strengthen its competitiveness with world-class beer products but still different and outstanding, thereby affirming the company's leading position in the Vietnamese market.
Vietnamese spirit shines in world-class beer
As a product launched in 2020 with the message of "optimistic Vietnam" amid the difficult context of Covid -19 pandemic, Lac Viet Beer brings 100% of Vietnam - optimistic, resilient and full of vitality - along with a smooth, refreshing and rich taste. More than a beer product, Lac Viet beer also honors the way of enjoying the lives of millions of Vietnamese - where joy, laughter and solidarity are always an important part of cultural life. That spirit was also transmitted by Lac Viet Beer through cultural activities to connect users such as the "Star of all fun" competitions inspired by the popular karaoke hobby of Vietnamese people.
2024 marks an important milestone when Lac Viet Beer was awarded the title of "World's Best Light Lager Beer" at the World Beer Awards, along with a gold medal and a title in the national beer category. This recognition once again affirms the excellent quality of Vietnamese beer products created by experienced and passionate Vietnamese brewers, along with a deep understanding of indigenous culture and cuisine.
Following that success, Bia Lac Viet will be re-launched in 2025 with a completely new look that cleverly combines traditional and modern cultural values. The new look also strongly demonstrates the Vietnamese origin in the brand's identity, along with world-class quality, and the design in accordance with modern aesthetic standards.
The new design affirms the position and heritage of Lac Viet Beer when inspired by iconic images of Vietnam, combined with a modern and dynamic design style.
Accordingly, the new design revolves around the image of a red star - a strong symbol of national pride and superior quality. Three symbolic images of three international prestigious awards of the beer industry, showing Sabeco's commitment to continuously pursuing superior quality. Surrounding the star is the motifs inspired by the rich cultural heritage of Vietnam, including the image of Lac Lac and Dong Son Dong Son - two familiar images in Vietnamese traditional art and culture. Thereby, expressing gratitude to the cultural, historical and persistent values of the nation.
The typeface for "Lac Viet Beer" is also refined to be more sharp and modern with the upward strokes in the letters, showing the vision forward, towards innovation and development. Meanwhile, the outstanding yellow color of the word "beer" to honor the skillful skills of Vietnamese beer brewers who have completed the Vietnamese standard beer formula.
Ms. Patsy Lim, Deputy General Director in charge of Sabeco's Marketing & Communications, said: "The re -launch of Lac Viet beer is a testament to Sabeco's commitment to improvement and maintenance of superior quality backed by the skill of talented beer brewers. The market is constantly changing.
Strengthening market position and connecting with consumers
As part of its commitment to Business Excellence, SABECO is promoting sustainable growth through three pillars, including: Commercial Excellence, Supply Chain Efficiency and ESG initiatives. These efforts ensure positive and long-term economic value for both businesses and partners.
The launch of Lac Viet beer is one of the important and necessary steps in the journey. In fact, along with the launch of the product, Sabeco is also expanding the presence of Lac Viet beer in the market, focusing on strengthening the distribution network and increasing support for distribution partners and retailers. Through this, consumers can easily access Lac Viet beer, helping to expand the presence of products across the country.
Through efforts to re-launch Lac Viet Beer, SABECO will continue its journey of innovation, heritage conservation and sustainable development, to enhance consumer connections and strengthen the position of Vietnamese brands in domestic and international markets.
