According to Techcrunch, this information comes from international technology sources, but has not been confirmed by the company.
Previously, Apple sent an invitation to the technology press to attend a "special Apple experience" on March 4. However, according to Bloomberg journalist Mark Gurman, this event may not take place according to the familiar model.
Instead of holding a single product launch, Apple is said to be planning a 3-day announcement series. Information and new products can be announced online in batches, before ending with a live experience event for the press.
This experience event is expected to take place simultaneously in 3 major cities including New York, London and Shanghai. Here, the media will have the opportunity to access and try the brand's new products.
Sharing the same opinion, John Gruber - author of the technology site Daring Fireball said that the "special experience" that Apple mentioned is likely to be live performances in a personalized form, instead of a large-scale performance stage as before.
According to sources, Apple may announce at least 5 new products in this phase. Including a cheap MacBook model, besides rumored devices such as iPhone 17e, iPad Air using M4 chip, a new popular iPad version and upgraded MacBook Air and MacBook Pro lines.
Mark Gurman said that these products are likely to be launched in the spring of this year. However, the specific time for each device has not been clearly determined.
Currently, all information is still at the prediction level from international sources and has not been officially confirmed by Apple.
