In a recent internal meeting, Apple's CEO emphasized that the company must win in the AI field. The meeting was held right after Apple's business results report.
According to Bloomberg, Mr. Tim Cook - CEO of Apple is said to have sent a clear message to all employees: " Apple must do this. Apple will do it. This is an opportunity for us to seize.
This internal message coincides with his previous statement to investors, when he said that Apple will significantly increase investment in AI - a field that is considered a key factor in the global technology race.
Despite announcing an Apple Intelligence system and integrating many AI features over the past year, Apple has yet to make significant improvements to Siri's virtual assistant as promised. This has caused the company to face many criticisms for being slow compared to competitors such as OpenAI, Google and Microsoft.
During the meeting, Mr. Cook admitted: We are rarely the first. Because there were many personal computers before Macs, there were smartphones before iPhones, there were tablets before iPads, and there were also music listeners before iPod. However, he emphasized that it was Apple that reshaped those products in a modern way, and the same could be repeated with AI.
