Apple took 9 years to sell its first billionth iPhone, a milestone that the company reached in 2016. This also means that Apple has sold more than 2 billion iPhones since 2016 to now - also about 9 years - marking the increasing popularity of the product.
While Apple celebrates 3 billion iPhone sales, the company has struggled in the stock market this year, as the technology giant fell behind Nvidia and Microsoft as the most valuable enterprises in the world market. So perhaps a bigger reason for Apple to celebrate is that iPhone sales this quarter are higher than expected.
According to information shared at the third quarter business results reporting meeting of fiscal year 2025, iPhone sales, Apple's most popular product, increased by 13% compared to the same period last year, generating revenue of 44.6 billion USD. This figure accounts for nearly half of the company's total revenue in this quarter, reaching 94 billion USD.
However, this increase in iPhone sales may be temporary. According to expert Mark Gurman, Apple may have sold more iPhones in the last quarter due to concerns that President Donald Trump's plans to impose tariffs will increase prices in the US by a factor.
Meanwhile, iPad revenue fell 8.1% year-on-year to $6.58 billion, falling short of the experts' forecast of $7.24 billion.
In general, Apple's sales in the third quarter of fiscal year 2025 increased in all geographical areas. In the Americas, Apple's revenue reached $41.20 billion, up 9.34%. Sales in mainland China increased from 14.73 billion USD last year to 15.37 billion USD, up 4.34%.
Sales increased sharply by 20% in the remaining regions of the Asia-Pacific region in the third quarter, reaching 7.67 billion USD. Sales in Europe reached 24.01 billion USD, up 9.73% over the same period last year. Japan's third quarter revenue reached 5.78 billion USD, up 13.3% over the same period last year.
