Just a few days before the official launch of iPhone 17, Apple suddenly introduced a limited edition of the Beats solo 4 headphone called Ruby Red, featuring Korean star Jennie Kim (member of BLACKPINK).
This is a move that is expected to increase the appeal before the new product launch season, according to hindustantimes.
This special edition attracts attention with its outstanding Ruby red color, comes with two removable straps, a synchronized container and ear pads printed with Jennie's inspiration icon.
Despite its exclusive design, Apple insists the product's specifications remain the same as the standard Beats solo 4 model announced in April 2024.
Beats solo 4 Ruby Red will officially launch on September 5 on Apple.com in the US, UK, China, Japan and South Korea.
In addition, some selected Apple Stores also display products, including The Grove ( Los Angeles), Fifth Avenue (New York), Jingan (Thuong Hai), Omotesando (Tokyo) and Myeongdong (Seoul). The US price is 199.99 USD, equal to the regular version. Interested users can register online to receive notification about the status of the goods.
In terms of features, Beats solo 4 Ruby Red Edition still has a custom-designed 40 mm speaker, an improved controller and a balanced sound system to provide a clear sound experience.
Headphones support personalized space audio with the ability to track head movements, optimizing the music listening experience. The advertised battery can be used continuously for up to 50 hours, and with just 10 minutes of fast Fuel, users can listen to music for 5 hours.
The product is compatible with both iOS and Android, supporting one-touch acquisition, audio sharing, Find My integration and "Hey Siri" voice assistant.
Apple also comes with a folding design, USB-C to USB-C cables, 3.5-mm cables, and a soft case for increased convenience.
With Jennie's collaboration, the Beats solo 4 Ruby Red version is not only aimed at technology enthusiasts but also at the global K-pop fan community, promising to become a sought-after collectible product in the near future.