The stock of EssilorLuxottica (a legendary Ray-Ban brand) has skyrocketed 14%, reaching an all-time high as the wave of excitement from Ray-Ban Meta AI smart glasses spread throughout the market.
This explosion not only helps the Paris-listed corporation add nearly 20 billion USD in capital, but also marks the spectacular revival of the computer glasses industry, which was abandoned by technology giants such as Google or Microsoft.
According to the third quarter report, EssilorLuxottica achieved revenue of 6.9 billion euros (US$8.1 billion), up 11.7% over the same period last year, far exceeding all expectations.
This is the best quarterly performance in the company's history, driven mainly by strong demand for wearables, especially the AI-interactive Ray- Ban glasses line that the company cooperated with Meta Platforms.
Although the smart glasses segment currently accounts for only a small proportion of total revenue, it is becoming the focus of investors and analysts.
CFO Stefano Grassi revealed that the product has contributed more than 4% to sales growth, forcing the company to speed up production ahead of schedule.
Mr. Grassi emphasized: "The multiplied growth of wearables is creating a strong driving force for global business efficiency".
EssilorLuxottica recorded its biggest one-day increase since 2008, reaching 13.8% at 14:00 GMT, bringing its total market capitalization to 126.5 billion euros.
This rally has led to the Stoxx Europe Luxury 10, a European luxury measure, which has jumped more than 7% for the week, its highest level since January.
New Meta Ray-Ban models, priced from 379 - 799 USD, are currently being sold in some select markets.
Meta plans to expand distribution to Canada, France, Italy and the UK in early 2026. The integration of upgraded cameras, display screens and AI assistants in classic Ray- Ban design helps the product quickly dominate the wearable technology market.
The appeal of Meta smart glasses has also made other big names return to the track.
Google and Samsung are testing products based on the Android XR platform, while Apple is rumored to be quietly developing its own glasses.
According to Barclays, smart glasses could become the next revolution behind mobile phones, with a forecast of 60 million units sold globally by 2035.
Meanwhile, JP Morgan believes this is a significant growth driver for EssilorLuxottica, while Equita raised its wearables revenue forecast by 1 billion euros in 2025.
The rise of Ray- Board Meta AI not only brings a new era to the wearables market, but also marks a turning point for EssilorLuxottica, an more than 50-year-old brand in the journey from a fashion icon to a technology icon.
