As of July 5, the iPhone 17 line in Vietnam includes 5 models: iPhone 17e, iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max, sold at many retail systems with uneven prices.
According to Lao Dong reporters' investigation, the most notable is the iPhone Air 256GB. On the FPT Shop website on July 5th, this model was listed at 22,990,000 VND, down 9,000,000 VND compared to the original price of 31,990,000 VND, which is a limited-time offer, not the regular listed price.
Meanwhile, at Apple Store online Vietnam (apple. com/vn), iPhone Air 256GB still maintains a listed price of 31,999,000 VND, about 9 million VND higher than the price at FPT Shop.
In the high-end segment, iPhone 17 Pro Max 256GB recorded different prices from source to source. On the ShopDunk website on the same day, the selling price was 3,590,000 VND, down from 37,999,000 VND.
On the websites of CellphoneS and FPT Shop, the price is 35,990,000 VND, both reduced from 37,990,000 VND, equivalent to 5%.
On the Mobile World website, the listed price is 36,990,000 VND, down from 37,990,000 VND. At the online Apple Store, this version maintains the listed price of 37,999,000 VND, not applying direct discounts. The difference between the cheapest selling place and Apple's listed price is about 2.2 million VND.
For the standard iPhone 17 256GB version, the lowest price recorded at CellphoneS is 24,290,000 VND, down from 24,990,000 VND. ShopDunk listed 23,790,000 VND, FPT Shop 23,990,000 VND and The Gioi Di Dong 24,090,000 VND - both lower than the listed price of 24,999,000 VND at the online Apple Store.
In the more popular segment, iPhone 17e 256GB has the lowest price at ShopDunk at 17,290,000 VND, reduced from 17,999,000 VND. FPT Shop and CellphoneS both list 17,390,000 VND, while The Gioi Di Dong is at 17,490,000 VND. The online Apple Store still maintains the original price of 17,999,000 VND.
With iPhone 17 Pro 256GB, the price ranges from 33,590,000 VND (ShopDunk) to 34,999,000 VND (Apple Store online), while Mobile World and CellphoneS both list 33,890,000 VND.
In general, the selling price at authorized retail systems is generally lower than the listed price on the Apple website by 1 to 2.5 million VND depending on the model, except for the special case of iPhone Air at FPT Shop with a much deeper discount thanks to a limited-term promotion program.
Buyers in need should compare prices at many places before deciding, especially paying attention to the application conditions of hourly or daily discount programs like the iPhone Air case mentioned above.
