Artificial Intelligence (AI) continues to break traditional creative limits. For the first time in history, a streaming platform called Showrunner developed by Fable Studio has allowed users to not only watch but also create complete TV shows themselves, with a duration of up to 22 minutes, which was once considered impossible with current AI technology.
What is a Showrunner and how does it work?
Showrunner is an AI-generated streaming platform where users can watch AI-powered cartoons that are written, filmed, and voiced. Not only consuming content, users can also create episodes themselves by entering titles and plots in natural language.
The entire process, from character development, dialogue design, to image production, will be taken care of by the AI system.
Showrunner's technology heart is a multi-player simulation system, allowing characters in the film to interact, remember past details and develop relationships through each episode.
Currently, this platform only supports animation, but it has opened up the possibility of playing famous characters such as in the South Park series.
Making movies as easy as... chatting
Fable Studio said that users can create movies in just a few hours of simulation. To use the platform, users need to access the Discord server and enter suggestions.
After a alpha trial with more than 10,000 participants, Showrunner is expected to be free at launch but will charge from $10 to $20/month for in-depth content creators. The videos can be updated to YouTube or shared on social media as a full product.
The personalized video revolution
The appearance of Showrunner marks a big step forward in the world of AI content creation. It is part of a new wave of video technology alongside platforms such as Runway, Pika Labs, Odyssey or Veo 3 and Genie 2 of Google.
Notably, Amazon has invested in Fable Studio, a move that shows technology big guys are placing their faith in the future of automated entertainment production.
However, this revolution has also been controversial as recently, Bollywood director Anand L. Rai has opposed using AI to edit the ending of Raanjhanaa to "be a successor", arguing that AI should not interfere with the creative past.
Showrunner is not only a new technology platform, but also a sign that the entertainment industry is entering an era of deep personalization.
There, anyone can be a screenwriter, director, or even the main character of a film, all in just a few lines of description.
