Sharing with Lao Dong, the TopZone system said that as of the afternoon of September 14, they had recorded 197,000 customer orders, of which nearly 179,000 customers had completed depositing iPhone 18 Pro series. In which, the proportion of deposits to buy iPhone 18 Pro Max reached over 90%, which is more than 161,000 customers.
At the Vietnam Mobile system as of the morning of August 14, the system recorded 32,261 deposits to buy iPhone 18 Pro and Pro Max, of which the ordering rate for iPhone 18 Pro Max reached 85%, i.e. more than 27,000 deposits. The purchase rate for iPhone 18 Pro accounted for 15%. In terms of capacity, the 256GB version accounted for 76% of the choice.
At Viettel Store, the system recorded more than 57,000 iPhone 18 Pro series orders in less than 12 hours after opening the ordering gateway, of which the Pro Max order rate was 70%, which is nearly 40,000 orders.
24hStore system, they recorded 6,860 registrations to buy iPhone 18 Pro and Pro Max. In which, iPhone 18 Pro Max accounted for about 79% of the total registrations, equivalent to about 5,400 inquiries, far exceeding iPhone 18 Pro and iPhone Duo.
A representative of CellphoneS shared that as of the morning of September 14, the system recorded the number of customers interested in and pre-ordering iPhone 18 Pro series has reached nearly 50,000 orders, 3 times higher than last year.
In these 5 systems alone, the number of Vietnamese users interested in and depositing to buy iPhone 18 Pro series has exceeded 325,000. Among them, iPhone 18 Pro Max accounts for more than 81%, i.e. more than 263,000 units.
This statistic does not include other large systems such as FPT Shop or Minh Tuan Mobile. According to Minh Tuan Mobile's sharing, initial statistics show that the number of customers interested in iPhone 18 Pro and iPhone 18 series has increased by 12% compared to the previous generation.
FPT Shop also did not disclose the specific number of deposits for these 2 products, but according to Mr. Nguyen Nhu Thanh - Deputy Director of Apple Industry, FPT Shop system, the rate of customer interest increased by more than 30% compared to the previous generation. Also according to Mr. Thanh, iPhone 18 Pro Max is currently the version chosen the most by FPT Shop customers, accounting for about 94% of deposits.
In addition to the superior appeal of iPhone 18 Pro Max, this year's deposit trend also shows that Vietnamese users choose devices with 256 GB capacity the most, followed by 512 GB. In terms of color, Burgundy red is particularly popular with a superior choice rate in systems such as 67% at Di Dong Viet, more than 50% at 24hStore.
From an expert perspective, Ms. Anh Hong - Marketing Director of 24hStore system gave her assessments of this year's market trend: "The fact that users are interested in iPhone 18 Pro Max reflects the general psychology of high-end iPhone users: when they have decided to upgrade to the Pro line, many customers are willing to choose the Pro Max version to have the highest experience, but still consider the needs of use and price.
In terms of color, Burgundy red leads from factors such as this is a new color, creating a clear difference compared to previous versions. In addition, red is highly recognizable, suitable for customer groups who want to show difference.
In Vietnam, iPhone 18 Pro 256 GB version at major systems is 38.99 million VND, 512 GB version is 45.499 million VND... Meanwhile, iPhone 18 Pro Max 256 GB is 41.99 million VND, 512 GB version is 48.499 million VND.
