Creative designer giant Adobe has just introduced Adobe AI Foundry, a new service that helps businesses build custom-made generative AI models based on their brands and intellectual property.
This service allows customers to create 3D text, images, videos and scenes, developed based on the Firefly model launched in 2023 and fully trained from licensed data.
Adobe will refine these models to suit each customer, providing the ability to personalize and synchronize brands across multiple channels and formats.
Unlike many other Adobe products, Foundry service prices are calculated based on usage levels, rather than seats.
Hannah Elsakr, Vice President of Corporate AI Projects at Adobe, said the mold casting service is a natural expansion from existing AI products, meeting the increasing customization needs of customers.
The business requires us to cooperate and become a leading innovative AI marketing partner, Ms. Elsakr shared.
Since Firefly was launched, businesses have used this model to create more than 25 billion pieces of content, from ads to social media posts.
Adobe's custom models allow brands to reuse an advertising campaign for different seasons, languages, and formats, enhancing personalization and marketing efficiency.
AI generation and Firefly help brands reach consumers in a truly personalized way, said Elsakr.
Despite its strong position, Adobe emphasizes not replacing creators, but providing tools to improve storytelling and realize creative vision.
It is known that Firefly and Foundry are just a new step forward in the toolkit to help creators develop content more effectively, while maintaining quality and brand reputation.
