According to information from TechCrunch, the program is open to all users, without requiring an invitation list or minimum number of followers. Participants can create content using Picsart's AI tools, post it on social networks and earn income based on the level of interaction.
Accordingly, creators will participate in specific campaigns, create topical content using tools such as Picsart Aura, an AI assistant capable of creating images and videos from text or voice. After completion, the content is posted on platforms such as Instagram, TikTok, YouTube or X.
Income is calculated based on views, comments, shares and content coverage. Users can track revenue directly on the system and withdraw money through the Stripe payment platform.
A company representative said that the program focuses on creative efficiency instead of the scale of followers. However, Picsart also noted that simply posting AI content without creativity will make it difficult to create interaction and significant income.
The implementation of this program shows that Picsart is expanding its role from an editing tool to a platform to support users in making money, in the context of increasing competition in the creative economy.
Founded in 2011, Picsart currently has more than 130 million users globally and once achieved the unicorn in 2021. This program takes place not long after the company launched the AI assistant market platform, allowing users to rent AI tools to handle tasks such as photo editing, content optimization or product design.
