American users experience image search in Google's AI mode

Cát Tiên (THEO INDIANEXPRESS) |

Google upgraded AI mode in Search, allowing users to ask chat questions, search intuitively with images, and receive vivid illustrative results.

Google has just announced an important upgrade to AI mode in Google Search, allowing users to search intuitively with images and take advantage of artificial intelligence to inspire design, shopping or research.

According to the announcement on the official blog, from now on, users can ask questions in the form of a conversation in AI mode and receive more intuitive results in the form of images.

For example, when looking for a bedroom decoration idea, AI will analyze the requirements and display a series of appropriate illustrative photos, helping to turn the idea into a specific suggestion.

Google's AI mode is designed to handle long, complex questions that users used to break down into many small queries.

After the English launch, Google quickly expanded support to other languages such as Chinese, Brazilian Portuguese, Indonesian, Korean, and Japanese.

A new highlight is the ability to search by image: users can upload photos or take photos directly for AI to analyze, identify details in the image and return related results.

Each display image also comes with a link, allowing quick access to a specific product or origin.

This is especially helpful for online shoppers, who can describe their desired product using natural language or illustrative photos without having to spend time through multiple filters.

Thanks to the multi-modal power of Gemini 2.5, the system can analyze subjects in photos, while allowing users to ask the next question to dig deeper into the information.

Currently, this upgrade feature is only rolled out to users in the United States. However, Google said it will soon expand globally, bringing a smarter and more intuitive search experience to hundreds of millions of users.

With this step forward, Google is continuing to reshape the way people search for information, turning traditional search engines into an intuitive, convenient and closer AI assistant to daily life.

Cát Tiên (THEO INDIANEXPRESS)
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