Vietnamese users are increasingly interested in data security

NGUYỄN ĐĂNG |

Vietnamese individuals and businesses are willing to spend money to meet the needs of data security and safety in the current digital age.

On July 3, cybersecurity company Kaspersky announced its global revenue results for 2024, reaching 822 million USD. Despite fluctuations in the international market, Kaspersky has maintained its growth momentum in Vietnam.

The company constantly expands its operations, renews its product portfolio and promotes the application of modern technology, meeting the increasing security needs of both individual and corporate users. With a growth rate of 20%, far exceeding the regional average of 4%, Vietnam has also become the most prominent market of the unit in Southeast Asia.

Kaspersky's breakthrough in Vietnam comes from both the consumer and business segments. In the individual customer group, revenue increased by 16% thanks to users increasingly paying attention to data security protection in the digital environment.

Some of their cybersecurity solutions recorded outstanding growth of 110%, the highest in the whole of Southeast Asia.

For corporate customers, revenue increased by 23% compared to the previous year.

In addition to products, Kaspersky's security service segment in Vietnam has also been promoted over the past year, such as incident detection and response, incident handling, and system security assessment.

Globalally, these three services recorded growth rates of 18%, 20% and 271% respectively.

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