With the Sharing to TikTok button, Amazon Music users can directly post songs, albums, playlists, and personal music listening statistics from the Insights section on Amazon Music to TikTok.
Amazon Music Insights is a new personalized feature that provides listeners with a detailed look at their listening habits, including Monthly Recaps - a place that compiles outstanding artists, songs, podcasts, and total listen time in a month. This data can now be shared directly on TikTok.
TikTok has previously supported the Share to TikTok feature with Spotify and Apple Music.
Amazon Music's move into TikTok's content sharing ecosystem also shows that competition between music platforms is increasingly shifting towards social experiences.
When users can spread their music listening preferences with just one move, both TikTok and Amazon Music benefit: TikTok has a rich source of content, while Amazon Music increases the chance to reach new listeners. This is considered a strategic step in the context that music continues to be an important "fuel" nurturing trends on social networks.
