According to the announcement of Match Group - the company that owns Tinder, a new feature called Chemistry is being tested in New Zealand and Australia, expected to become Tinder's "main pillar product" in 2026.
This feature allows AI to understand users through multiple-choice questions and, if allowed, access photos in the Camera Roll to analyze habits, lifestyle and personal interests.
For example, if AI sees many mountain climbing or picnicking activities in the photo, users can pair them with those who love similar outdoor activities.
We want to help users have more natural and meaningful connections, said Match Group CEO investor Rascoff.
Although promoted as "enhancing the dating experience", allowing the application to access personal photo warehouses has many people worried about the risk of data leakage.
Not only Tinder, Meta has also recently tested the AI feature for analyzing unposted photos to suggest editing, showing the widespread trend of AI expanding user data access.
In addition to the Chemistry application, Tinder is also using language AI (LLM) to censor messages, warning users before sending content that can be uncomfortable.
Not only that, AI is also used to select the most beautiful photos in the profile, helping users make a better impression in the online dating process.
With young people gradually "turning their backs" on online dating, despite constantly innovating, Tinder still faces a difficult market. A segment of young people are tending to seek more realistic dating experiences, while users in the US are cutting spending due to economic recession.
