YouTube has just confirmed an increase in the price of YouTube Premium and YouTube Music subscription packages in the US, amid increasingly competitive streaming service markets and rising operating costs.
Accordingly, the YouTube Premium personal package increased from 13.99 USD to 15.99 USD per month, while the family package increased from 22.99 USD to 26.99 USD per month.
The YouTube Premium Lite package (a cheap version with an unpromotional viewing experience for most content) has also been adjusted from $7.99 to $8.99 per month.
In the music segment, YouTube Music's personal package increased from 10.99 USD to 11.99 USD per month, while the family package increased from 16.99 USD to 18.99 USD per month.
The new price will apply to both new and current registered users. According to the announcement, current users will receive notification emails at least 30 days in advance.
This is the first price increase since 2023, when YouTube adjusted the price of YouTube Premium from 11.99 USD to 13.99 USD per month and YouTube Music from 9.99 USD to 10.99 USD. YouTube representatives said the adjustment is to maintain service quality, while supporting the creative and artist ecosystem.
We want to continue to provide the best experience, including watching without ads, broadcasting in the background and a library of more than 300 million songs," the platform representative said.
YouTube also emphasizes providing many service package options to meet the diverse needs of users, from Lite packages to family packages. However, the continuous price increase is causing many users to reconsider registration costs.
According to data released in March 2025, YouTube has reached 125 million global subscribers for both Premium and Music services, up from 100 million in the previous year. This shows that the demand for paid services is still increasing, despite higher prices.
YouTube's move comes as a series of major streaming platforms have also increased prices recently. Netflix and Amazon (with Prime Video) adjusted prices last month, while Spotify increased fees earlier this year. Previously, services such as HBO Max, Peacock and Disney+ had also implemented similar price increases.
This trend reflects the increasing pressure of content costs, copyright and technology investment, forcing platforms to adjust prices to maintain operations and long-term competition.
