MICE Tourism
Ho Chi Minh City tourism changes ways to attract tourists, expecting to exceed the target of 330,000 billion VND
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Proactively innovating typical products and effectively exploiting high-spending tourist flows, Ho Chi Minh City tourism is approaching the growth target for 2026.
Ho Chi Minh City plans to welcome 110 "meeting and playing" tourist groups, earning over a trillion VND
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Ho Chi Minh City - Not only increasing in the number of groups, the current MICE tourist flow is willing to pay higher budgets to have a quality experience.
MICE customers increase sharply, Ho Chi Minh City tourism opens doors to break through
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Considered a segment that brings high added value to the tourism industry, MICE is creating room for Ho Chi Minh City to develop high-quality products, enhance the competitiveness of destinations and attract large-scale spending customers.
MICE tourism expands growth potential for Ho Chi Minh City
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With advantages in infrastructure, diverse service ecosystems and support policies, Ho Chi Minh City is promoting the development of MICE tourism (a type of tourism combining work and relaxation) to attract high-spending tourists and enhance the competitiveness of destinations.
What to see from Ho Chi Minh City welcoming an international delegation of 890 Indonesian members
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Ho Chi Minh City continues to record positive signals from the international MICE customer segment, showing the city's increasing attraction in conference and event tourism.
Ho Chi Minh City promotes technology application, increasing tourist spending
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Ho Chi Minh City focuses on developing quality tourism products, diversifying experiences and strengthening promotion to attract international tourists.
Ho Chi Minh City promotes MICE tourism to elevate destinations
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Ho Chi Minh City takes advantage of infrastructure, policies and regional linkages to develop MICE tourism, thereby attracting business customers and enhancing the destination's position.
Da Nang affirms itself as a leading MICE and wedding tourism destination
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Da Nang - The city participates in the OTM 2026 International Travel Mart in India, affirming its position as a MICE destination and unique wedding tourism destination.
Da Nang implements MICE 2026 tourist promotion and incentive program
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Da Nang - MICE Da Nang 2026 program with many innovative and practical contents, taking businesses and the experience of the delegation as the center.
2025 Global MICE Conference - New Opportunity for Tourism Growth
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The 2025 Global MICE Conference brings many cooperation opportunities for the MICE tourism industry as well as create opportunities for global tourism growth in the coming time.
HCMC supports costs for MICE tour groups of 100 or more guests
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HCMC - Special policies for MICE tourism in HCMC contribute to improving the city's competitiveness and position as a destination for conferences and events.
Potential for developing MICE tourism in the super urban area of Ho Chi Minh City
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HCMC - MICE is one of the strategic products of HCMC tourism, opening up opportunities for the city to increase attraction and affirm its position in the international market.
HCMC renews MICE tourism ecosystem, increases opportunities to attract customers
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HCMC - The city's tourism industry is stepping up the renewal of the MICE tourism ecosystem to attract customers and enhance the experience.
HCMC creates a new boost for MICE tourism
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HCMC - The expanding urban space and increasingly complete infrastructure bring great opportunities to develop MICE tourism, making an impression on the tourism map.
Welcoming nearly 1,000 Chinese MICE guests, Quang Ninh tourism expects to break through
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Quang Ninh - On October 14, nearly 1,000 Chinese tourists under the MICE program entered the country through Mong Cai International Border Gate.
