Remove controversial advertisements I just want to be carefree in Ho Chi Minh City

For the past 3 days, many audiences have been excited by the appearance of "I just want to be carefree" billboards on many prominent streets in the center of Ho Chi Minh City.

After that, the online community sparked a series of controversies surrounding somewhat negative messages such as: "I just want to be carefree", "Mom less expectations/Mom less pressure", "Mom, whose wish is to win the championship? "...

According to the reporter's records on the afternoon of March 20, the "I just want to be carefree" advertising signs at the intersection of Hai Ba Trung - Vo Thi Sau streets no longer exist.

At the intersection of Nguyen Thi Minh Khai - Pham Ngoc Thach streets, the square in front of Ben Thanh market and Dien Bien Phu roundabout (District 1, Ho Chi Minh City) also no longer have these advertising signs.

These controversial billboards have been replaced with other advertisements.

Currently, until the afternoon of March 20, the audience continued to argue. Some opinions say that this campaign shows gender discrimination by focusing only on the role of mothers in raising children, ignoring the role of fathers.

This is considered unfair, while reinforcing the traditional view that the responsibility of raising children and taking care of the family belongs to women.

In addition, emphasizing pressure from parents on children is also considered to be one-sided, not fully reflecting the concern and positive expectations parents have for their children.

Currently, the identity of the unit behind the campaign has not been revealed. The online community continues to discuss the fragile line between an emotional advertising campaign and a message that can hurt the target audience, children.