In a post on his personal account, the former Big Hit Music public relations director expressed his support for Min Hee Jin - former CEO of ADOR (NewJeans management company) and harshly criticized HYBE Chairman Bang Si Hyuk.
The former director began, "After watching Min Hee Jin's speech for the Hyundai Card event (September 27 evening), I couldn't help but think that if she and I had met at Big Hit in the past, we would have worked well together."
She expressed sympathy for Min Hee Jin's hardships as the former ADOR CEO almost had to sell his house to pay for legal fees, and encouraged Min Hee Jin to fight to the end to win.
She also recalled her tiring days at Big Hit Music, attributing much of the stress to Bang Si Hyuk's personal greed and desire for recognition.
“The board members had to act like a tongue in my mouth. This was the most humiliating thing I ever heard while working at Big Hit,” the former director recalled Chairman Bang Si Hyuk saying.
Accordingly, she played an important role in finding a company to represent BTS in the US, during the group's first promotions in this market, when supporting Kpop stars abroad was still considered risky.
She criticized HYBE for lacking gratitude towards those who helped raise their artists, including their American agency and many foreign journalists. She also emphasized that Bang Si Hyuk is showing the same attitude towards Min Hee Jin.
The former director also mentioned the controversy of ILLIT plagiarizing NewJeans and affirmed that HYBE could not help but recognize the similarities between the two girl groups.
“There's no way President Bang doesn't know that ILLIT is too similar to NewJeans. They always like to compare idol styles and gather information about their competitors.
“Because they couldn't create a girl group like NewJeans on their own, they tried to imitate it, and when the response wasn't bad, they thought they didn't need an original producer anymore,” the former director said.
She then continuously criticized Bang Si Hyuk: “How can a person not change at all?
Bang Si Hyuk is intelligent, but lacking in looks and other aspects, desperately seeking love from others, while being too conceited since birth.
He has a natural tendency to hurt those around him with harsh words and feels superior.
Although he could see the future, he could not read the hearts of the people in front of him. He inherently felt superior to those who had lower education levels than him. He always wanted to be the main character but hid his jealousy…”