"NewJeans Mother" is the creator of HYBE's slogan

DƯƠNG HƯƠNG |

Min Hee Jin - former CEO of ADOR company, manager of group NewJeans - revealed that she was the one who designed the logo for SM Entertainment and created the slogan of HYBE.

On the evening of September 27, former CEO Min Hee Jin gave a speech as the keynote speaker at the Hyundai Card Da Vinci Motel 2024 event, held in Itaewon, Yongsan-gu, Seoul (South Korea).

Her talk topic was: “The Producer Who Broke the K-Pop Formula: Min Hee Jin’s Freestyle”, which lasted more than 100 minutes, double the time of other speakers.

During the talk, Min Hee Jin stated, “I created both SM’s logo and HYBE’s logo. I didn’t come up with the name HYBE, but I created the slogan.”

HYBE's slogan is “We believe in music”.

“I put my heart and soul into what I envisioned the company could become,” she explains. “I thought it would be great to combine art and business in a way that was perfect, but it seemed like no one else was doing it. I wanted to try.”

Logo va cau khau hieu cua HYBE. Anh: Naver
Logo and slogan of HYBE Group. Photo: Naver

Also at the event, Min Hee Jin thanked the audience for their warm welcome. However, she politely asked the audience not to film her with their personal phones.

“Please don’t take pictures. The truth is, we won’t have many opportunities to see each other like this. Whether you’re Bunnies (NewJeans fans) or not, this moment is precious to me. I want today to be like a conversation with friends,” said Min Hee Jin.

In addition, fans paid attention to the information that Min Hee Jin said that she spent 2.3 billion won (about 43 billion VND) on legal fees for issues related to the war with HYBE.

“The legal fees have reached 2.3 billion won so far. Most people can’t afford it. Some people say it’s a strategic lawsuit, but fortunately I’m single and my parents are still well off,” she said.

I thought I was going to have to sell my house because of the lawsuit. But I thought: Is this why I have a house? How lucky I am to have it. What would I do without it?”

Min Hee Jin continued, “I wanted to kick them out, but without money, I couldn’t fight back. I’m also grateful that I don’t have a husband or children. How can an ordinary person handle a debt that increases by tens of billions in just 3 months?

That's why I decided: I have to win. I want to prevent wars like this from happening in the future."

Min Hee Jin tung la cuu Giam doc nghe thuat cua SM Entertainment, sau do chuyen sang HYBE lam nha san xuat cho nhom NewJeans. Anh: Naver
Min Hee Jin was the former Artistic Director of SM Entertainment, then moved to HYBE to be the producer for the group NewJeans, and the former CEO of ADOR company. Photo: Naver

Previously, when Min Hee Jin was fired by HYBE, 5 NewJeans members (Minji, Hanni, Danielle, Haein and Hyein) held a livestream on September 11, requesting that Min Hee Jin be reinstated as CEO of ADOR before September 25.

At the shareholders meeting on September 25, HYBE proposed a compromise, asking Min Hee Jin to continue as the internal director, in charge of production for the NewJeans group for the next 5 years. However, HYBE did not accept Min Hee Jin returning as CEO of ADOR.

Min Hee Jin rejected this offer because she thought HYBE only extended the contract term and did not change the harmful terms in the contract.

DƯƠNG HƯƠNG
RELATED NEWS

Ancient villa for rent in Da Lat put under monitoring

|

Lam Dong - The Steering Committee for Anti-Corruption, Wastefulness, and Negative Phenomena of Lam Dong province continues to put the case of leasing 13 ancient villas in Da Lat under monitoring.

The 11,000 billion VND expressway in Lang Son will be temporarily operated during the Lunar New Year

|

Lang Son - The Provincial People's Committee decided to temporarily divert traffic on the Huu Nghi - Chi Lang expressway to "rescue" National Highway 1 during Tet.

Russian general assassinated in Moscow

|

The attack targeting the Russian Lieutenant General - Deputy Director General of the General Department of Defense Intelligence - caused a shock, forcing Moscow to urgently investigate.

Facility 2 of Bach Mai Hospital, Viet Duc completes infrastructure

|

Facility 2 of Bach Mai and Viet Duc Hospitals has completed basic infrastructure items, and the fire prevention and fighting system is determined to complete acceptance in March 2026.

Russia - Ukraine reach new agreement after second round of negotiations

|

The second round of negotiations mediated by the US between Russia and Ukraine closed with a large-scale prisoner exchange agreement, opening up prospects after months of deadlock.

3 Deputy Ministers have new tasks

|

Standing Deputy Minister of Health Vu Manh Ha and 2 other Deputy Ministers were assigned to be members of the Central Coordination Council for Dissemination and Legal Education.

The nucleus leading the capital's cultural industry

|

Hanoi is facing the opportunity to restructure its development model when the cultural industry is identified as a new growth engine.

Gold prices plummet, counterfeit queuing appears from early morning

|

On February 6th, gold prices continued to "cool down". Stores were always packed with customers waiting to buy in, and foot-holding queuing services reappeared.

HYBE does not accept "NewJeans' mother" to return as CEO ADOR

DƯƠNG HƯƠNG |

The request to bring Min Hee Jin back to the position of CEO of ADOR was not accepted. But HYBE proposed that Min Hee Jin continue to be a producer for NewJeans for 5 years.