"NewJeans Mother" is the creator of HYBE's slogan

DƯƠNG HƯƠNG |

Min Hee Jin - former CEO of ADOR company, manager of group NewJeans - revealed that she was the one who designed the logo for SM Entertainment and created the slogan of HYBE.

On the evening of September 27, former CEO Min Hee Jin gave a speech as the keynote speaker at the Hyundai Card Da Vinci Motel 2024 event, held in Itaewon, Yongsan-gu, Seoul (South Korea).

Her talk topic was: “The Producer Who Broke the K-Pop Formula: Min Hee Jin’s Freestyle”, which lasted more than 100 minutes, double the time of other speakers.

During the talk, Min Hee Jin stated, “I created both SM’s logo and HYBE’s logo. I didn’t come up with the name HYBE, but I created the slogan.”

HYBE's slogan is “We believe in music”.

“I put my heart and soul into what I envisioned the company could become,” she explains. “I thought it would be great to combine art and business in a way that was perfect, but it seemed like no one else was doing it. I wanted to try.”

Logo va cau khau hieu cua HYBE. Anh: Naver
Logo and slogan of HYBE Group. Photo: Naver

Also at the event, Min Hee Jin thanked the audience for their warm welcome. However, she politely asked the audience not to film her with their personal phones.

“Please don’t take pictures. The truth is, we won’t have many opportunities to see each other like this. Whether you’re Bunnies (NewJeans fans) or not, this moment is precious to me. I want today to be like a conversation with friends,” said Min Hee Jin.

In addition, fans paid attention to the information that Min Hee Jin said that she spent 2.3 billion won (about 43 billion VND) on legal fees for issues related to the war with HYBE.

“The legal fees have reached 2.3 billion won so far. Most people can’t afford it. Some people say it’s a strategic lawsuit, but fortunately I’m single and my parents are still well off,” she said.

I thought I was going to have to sell my house because of the lawsuit. But I thought: Is this why I have a house? How lucky I am to have it. What would I do without it?”

Min Hee Jin continued, “I wanted to kick them out, but without money, I couldn’t fight back. I’m also grateful that I don’t have a husband or children. How can an ordinary person handle a debt that increases by tens of billions in just 3 months?

That's why I decided: I have to win. I want to prevent wars like this from happening in the future."

Min Hee Jin tung la cuu Giam doc nghe thuat cua SM Entertainment, sau do chuyen sang HYBE lam nha san xuat cho nhom NewJeans. Anh: Naver
Min Hee Jin was the former Artistic Director of SM Entertainment, then moved to HYBE to be the producer for the group NewJeans, and the former CEO of ADOR company. Photo: Naver

Previously, when Min Hee Jin was fired by HYBE, 5 NewJeans members (Minji, Hanni, Danielle, Haein and Hyein) held a livestream on September 11, requesting that Min Hee Jin be reinstated as CEO of ADOR before September 25.

At the shareholders meeting on September 25, HYBE proposed a compromise, asking Min Hee Jin to continue as the internal director, in charge of production for the NewJeans group for the next 5 years. However, HYBE did not accept Min Hee Jin returning as CEO of ADOR.

Min Hee Jin rejected this offer because she thought HYBE only extended the contract term and did not change the harmful terms in the contract.

DƯƠNG HƯƠNG
RELATED NEWS

Improving institutions, paving the way for modern and safe production

|

The 2015 Law on Occupational Safety and Health has created an important legal foundation, protecting the right to safe work of workers. However, in the face of changes in technology, data, digital platforms and new forms of labor, the law needs to be reviewed, amended, and improved.

Proposal to change regulations on authorization to receive pensions

|

According to current regulations, the power of attorney to receive pensions in the Law on Social Insurance is only valid for 12 months. This has revealed many inadequacies in reality.

Progress of two social housing projects just opened for sale in the center of Lao Cai province

|

Lao Cai - Two social housing projects in the central area of the province are being opened for sale with prices starting from 15.7 million VND/m2.

Ministry of Education and Training informs about the results of the graduation Math exam score check in Tuyen Quang

|

The Ministry of Education and Training on the evening of July 5th informed about the inspection of Math exam scores at the Tuyen Quang Provincial Exam Council.

HYBE does not accept "NewJeans' mother" to return as CEO ADOR

DƯƠNG HƯƠNG |

The request to bring Min Hee Jin back to the position of CEO of ADOR was not accepted. But HYBE proposed that Min Hee Jin continue to be a producer for NewJeans for 5 years.