"NewJeans Mother" is the creator of HYBE's slogan

DƯƠNG HƯƠNG |

Min Hee Jin - former CEO of ADOR company, manager of group NewJeans - revealed that she was the one who designed the logo for SM Entertainment and created the slogan of HYBE.

On the evening of September 27, former CEO Min Hee Jin gave a speech as the keynote speaker at the Hyundai Card Da Vinci Motel 2024 event, held in Itaewon, Yongsan-gu, Seoul (South Korea).

Her talk topic was: “The Producer Who Broke the K-Pop Formula: Min Hee Jin’s Freestyle”, which lasted more than 100 minutes, double the time of other speakers.

During the talk, Min Hee Jin stated, “I created both SM’s logo and HYBE’s logo. I didn’t come up with the name HYBE, but I created the slogan.”

HYBE's slogan is “We believe in music”.

“I put my heart and soul into what I envisioned the company could become,” she explains. “I thought it would be great to combine art and business in a way that was perfect, but it seemed like no one else was doing it. I wanted to try.”

Logo va cau khau hieu cua HYBE. Anh: Naver
Logo and slogan of HYBE Group. Photo: Naver

Also at the event, Min Hee Jin thanked the audience for their warm welcome. However, she politely asked the audience not to film her with their personal phones.

“Please don’t take pictures. The truth is, we won’t have many opportunities to see each other like this. Whether you’re Bunnies (NewJeans fans) or not, this moment is precious to me. I want today to be like a conversation with friends,” said Min Hee Jin.

In addition, fans paid attention to the information that Min Hee Jin said that she spent 2.3 billion won (about 43 billion VND) on legal fees for issues related to the war with HYBE.

“The legal fees have reached 2.3 billion won so far. Most people can’t afford it. Some people say it’s a strategic lawsuit, but fortunately I’m single and my parents are still well off,” she said.

I thought I was going to have to sell my house because of the lawsuit. But I thought: Is this why I have a house? How lucky I am to have it. What would I do without it?”

Min Hee Jin continued, “I wanted to kick them out, but without money, I couldn’t fight back. I’m also grateful that I don’t have a husband or children. How can an ordinary person handle a debt that increases by tens of billions in just 3 months?

That's why I decided: I have to win. I want to prevent wars like this from happening in the future."

Min Hee Jin tung la cuu Giam doc nghe thuat cua SM Entertainment, sau do chuyen sang HYBE lam nha san xuat cho nhom NewJeans. Anh: Naver
Min Hee Jin was the former Artistic Director of SM Entertainment, then moved to HYBE to be the producer for the group NewJeans, and the former CEO of ADOR company. Photo: Naver

Previously, when Min Hee Jin was fired by HYBE, 5 NewJeans members (Minji, Hanni, Danielle, Haein and Hyein) held a livestream on September 11, requesting that Min Hee Jin be reinstated as CEO of ADOR before September 25.

At the shareholders meeting on September 25, HYBE proposed a compromise, asking Min Hee Jin to continue as the internal director, in charge of production for the NewJeans group for the next 5 years. However, HYBE did not accept Min Hee Jin returning as CEO of ADOR.

Min Hee Jin rejected this offer because she thought HYBE only extended the contract term and did not change the harmful terms in the contract.

DƯƠNG HƯƠNG
RELATED NEWS

Chairman of Nghe An Provincial People's Committee introduced to elect Chairman of Quang Tri Provincial People's Committee

|

The Secretariat decided to transfer and appoint Mr. Le Hong Vinh - Deputy Secretary of the Provincial Party Committee, Chairman of the People's Committee of Nghe An province to hold the position of Deputy Secretary of the Quang Tri Provincial Party Committee and introduce him to be elected Chairman of the Provincial People's Committee.

Mr. Lu Quang Ngoi was elected Chairman of the People's Committee of Ca Mau province

|

Ca Mau - Mr. Lu Quang Ngoi - Chairman of Vinh Long Provincial People's Committee - was elected Chairman of Ca Mau Provincial People's Committee.

Central region floods again, cutting off electricity to 31,000 households and customers to ensure safety

|

The Central Power Corporation (EVNCPC) has proactively cut off electricity to nearly 31,000 households to ensure the safety of people and electrical equipment in flooded areas.

Trade unions contribute to strengthening national unity

|

Throughout the process of building and maturing, the Vietnam Trade Union always promotes its core role in the Tripartite Alliance and the great national unity bloc. On the occasion of the 95th anniversary of the founding of the Vietnam National United Front - Traditional Day of the Vietnam Fatherland Front (November 18, 1930 - November 18, 2025), Lao Dong Newspaper interviewed comrade Nguyen Dinh Khang - Member of the Party Central Committee, Member of the Standing Committee of the Party Committee of the Fatherland Front, Central organizations, Vice Chairman of the Central Committee of the Vietnam Fatherland Front, President of the Vietnam General Confederation of Labor.

Securities waiting for new cash flow

|

The stock market is in dire need of a strong increase with improved liquidity and spreading to many industry groups.

Scene of a 40-seat passenger bus buried in rocks and soil at Khanh Le Pass, killing 6 people

|

Khanh Hoa - As of 7:00 a.m. on November 17, the authorities were still handling the scene of a passenger bus crash on Khanh Le Pass, killing 6 people.

Difficulty in achieving a Russia-Ukraine ceasefire this year

|

The Finnish president's statement on Russia-Ukraine peace progress shows that the prospect of a ceasefire is still far away.

Reasons why Southeast Asia is a hot spot for fraud, difficult to erase

|

Criminal organizations have spent decades building a network from gambling activities to a fraud center model.

HYBE does not accept "NewJeans' mother" to return as CEO ADOR

DƯƠNG HƯƠNG |

The request to bring Min Hee Jin back to the position of CEO of ADOR was not accepted. But HYBE proposed that Min Hee Jin continue to be a producer for NewJeans for 5 years.