Recently, YG Entertainment's producer Yang Hyun Suk released a video announcing his company plans for his artists.
The video begins with Blackpink's live plan, which fans have long been looking forward to.
Blackpink has announced the name of the global tour "Deadline" and the tour schedule, expected to start in Seoul (Korea) from July 5, 2025 and the end date is January 2026.
In addition, before the tour started, Korean media continuously reported that Blackpink will return with a new album. Lisa also recently revealed that the Blackpink members have entered the studio together and hope to meet fans soon.
In the video, Yang Hyun Suk announced that Blackpink's new music product will be released, but the official release date has not been confirmed.
Notably, Yang Hyun Suk used the phrase Blackpinks new song, not album as originally predicted.
Many fans have reacted negatively to this news. A large international fan account of Blackpink with 1.2 million followers on X ( Twitter) expressed disappointment with YG's announcement.
They said that YG hanhan any official schedule or plans announced for Blackpinks comeback.
YG's video "only mentioned Blackpink briefly (about 10 seconds) and did not provide any confirmation or update on the progress of the group's new music products", "not having clear information about the group's musical orientation or future activities".
This account asked YG to make a transparent announcement about Blackpink's plans to return to music, including the confirmed schedule of the album release date, promotional content and music-related activities.
At the same time, we must communicate regularly and clearly with fans to avoid confusion and speculation.
Meanwhile, many other fans are outraged by the detail that only Blackpink's "new song" was released instead of an album. According to producer Yang Hyun Suk, Blackpink will likely return with a single or an extended play with more than 1 song.
In addition, some fans believe that not only YG disappointed, but the fact that the 4 members Jennie, Lisa, Rose and Jisoo focused too much on developing their solo careers was also the reason why the group's joint activities were not focused on and the release of new music products was rushed.
Currently, some fan accounts specializing in updating Blackpink's achievements and activities on X have announced "closure" (stop activities) to protest the company.
