Recently, with the rise of reality music shows such as “Call Me by Fire”, “Anh trai say hi”, “Sister Who Makes Wave”, “Ca si mat ma”, “Rap Viet”... music shows have also been held continuously and received positive response from the audience.
The success of the singers who came out of the reality TV show helped them become popular faces, appearing in many events. For the performance industry, this is a good sign when the market is expanding, flourishing and recovering quickly after the COVID-19 pandemic.
Shows by Bui Cong Nam, Vu Cat Tuong, Phan Manh Quynh, Huong Tram... packed audiences in Hanoi, showing that the performance industry in Vietnam is developing strongly.
Sharing with Lao Dong, Mr. Le Huu Dung - Director of BnD Media Company, founder of the brand "River Flows In You" commented on the development trend of the performing arts industry in Vietnam: "Reality TV shows have raised the thinking about music perception and performance enjoyment for Vietnamese audiences.
Programs that invest well in sound, lighting, stage, etc. help audiences have a better taste, whether watching on screen or watching live. From there, audience demand increases and they are willing to spend money to have a quality music experience. We were also very surprised when the shows sold out very quickly, after only a few hours and were enthusiastically received by the audience."
When the performance and event organization market is fiercely competitive, each unit must find its own direction, how to attract the audience but still affirm its own color.
Mr. Le Huu Dung said that the brand is aiming for its own direction, which is outdoor music nights. To organize successful shows, the organizers face many challenges and difficulties.
River Flows In You follows the direction of a mini-show series with the concept of romantic and profound riverside music nights, bringing an interesting experience to the audience. The name of the music series is the famous hymn of the famous composer Yiruma.
“In Hanoi, the performance market is fiercely competitive. We are going in the direction of organizing outdoor shows, in an open space, close to nature,” the founder of River Flows In You shared.
Music nights at the Red River rock beach, West Lake flower valley... are also opportunities to promote the beauty of Hanoi, connecting music lovers. There, artists from many generations sublimate with music, bringing unforgettable emotions to the audience.
Audience member Ngoc Trang (22 years old, Hanoi) shared her experience watching singer Bui Cong Nam’s performance organized by River Flows In You: “I already know Bui Cong Nam’s songs by heart. But with the new arrangements prepared by the organizers, along with the fresh air, it was a very different experience. Seeing my idol up close, singing along to his melodies is a memory I will never forget.”
