Vietnamese films create attraction at the box office
Leading the revenue of Vietnamese films on September 2nd is "Summer Break Afraid of Retirement" by director Huynh Lap, premiered from August 21st with revenue of 157 billion VND to date.
The film revolves around Tri Binh (Cody Nam Vo), a Gen Z guy returning to his hometown for summer vacation with his grandfather Thoi (NSUT Cao Minh), a lonely veteran. Strange phenomena take Tri Binh on a journey to explore his past, thereby understanding more about the sacrifice of the previous generation and the value of peace.
Meanwhile, the movie "Ho Linh Trang Si: Mystery of King Dinh's Tomb" brings a mythical, action-oriented color. The film is directed by Nguyen Phan Quang Binh, inspired by the story of seven warriors assigned to protect the secret of the burial place of Dinh Tien Hoang.
Also released in theaters from August 28, the movie "Quý tử vượt giàu" by director Nguyen Quang Dung is aimed at the general audience with a family story and humorous colors. The film revolves around the couple Diep (Thu Trang), Phat (Tien Luat) and their son Phu Quy, thereby exploiting differences in living circumstances, parenting methods and expectations of parents.
The diversity of genres creates many choices for audiences during the holiday. If "Summer Break Afraid of Retirement" focuses on family, emotions and war memories, "Guardian Soldier" exploits legendary elements, action, then "Younger Son Overcoming Wealth" aims for laughter and entertainment needs.
Young people are interested in Vietnamese stories
Not only entertainment elements, stories associated with history, culture and Vietnamese people are also creating a certain interest from young audiences.
Nguyen Ngoc Minh (23 years old, Hanoi) said that what impresses you with war-themed films is the way the works recreate the fierceness of war and the losses behind victory.
What attracts us young people is that the films fairly truthfully recreate the war, the pain and loss so that today's young generation understands that victory is achieved thanks to a lot of sacrifice. Through that, we see the image of the Fatherland and people who are passionately patriotic, ready to fight for independence and freedom," Minh shared.
According to records, one of the factors that helps Vietnamese films reach young audiences is the way filmmakers exploit familiar stories from a new perspective. Topics about war, history, and culture are combined with modern cinematic language, images and special effects are invested, thereby creating a closer experience to young audiences.
Besides, stories about family, love and life are also easy to create empathy. Young characters, humorous situation building and fast film pace are factors that help the work reach Gen Z audiences.
Social media impacts film selection
For young audiences, the decision to buy tickets does not only come from the trailer or the actor's name. Reviews, video reviews and discussions on social networks are also increasingly influencing their choices.
Le Ha Chi (26 years old, Hanoi) said that she often finds out the audience's reactions before deciding to go to theaters.
In my opinion, I often choose movies that are rated well and discussed a lot on social media platforms. For example, with the movie "Summer Break, Afraid of Retirement", when I see many people sharing and discussing, I will learn more and consider buying tickets," Ha Chi said.
Reality shows that the development of social networks is creating a new "circle" for the film market. A film can quickly create effects from excerpts, audience reviews or behind-the-scenes content. These discussions contribute to promoting curiosity and bringing viewers to theaters.
During the National Day holiday, when the demand for entertainment and recreation of young people increases, cinemas continue to be one of the destinations chosen.
The fact that Vietnamese films are increasingly diverse in topics, storytelling and forms of expression is helping audiences have more choices, while opening up opportunities for domestic cinema to continue to conquer young audiences.
