Instead of releasing in a traditional form, the group chose to combine music with familiar items in life, bringing a new experience to fans.
According to information from the management company, the new versions of "Greengreen" are designed in the form of items that can be used daily. The first is the Blue Lips version, launched on May 31, integrated in a lip balm. The product includes a mini CD, photo card set and exclusive stickers.
In addition, the group also introduced the Dice version with a design as a 20-sided dice. Instead of ordinary numbers, each dice face is printed with lyrics or characteristic sayings associated with each member of the group.
Another product that also attracts the attention of fans is the CORTIS Ball version expected to be released on July 16. This is a soft ball that can bounce, designed with three main colors red, black and purple - colors associated with the group's promotional image in recent times.
The release of unique album versions is considered a strategy to help CORTIS increase its appeal in the context of the increasingly competitive K-pop market. Not only are they music products, these items are also collectible and have the value of connecting with fans.
Previously, "Greengreen" recorded many notable achievements. The album sold more than 2.5 million copies in May, becoming the best-selling product of the month. On the US Billboard 200 chart, the album rose to 3rd place, marking the group's highest achievement since its debut.
In particular, "Greengreen" also maintained its presence on the Billboard 200 for three consecutive weeks, showing the group's stable appeal in the international market.
Currently, CORTIS continues promotional activities around the "Greengreen" era, and has received great attention from the global fan community.
