BTS's first performance night within the framework of "Arirang World Tour" at the Stade de France stadium (Paris, France) on the evening of July 17 (local time) attracted attention when there was a special appearance of French President Emmanuel Macron and First Lady Brigitte Macron.
Images of President Macron and his wife appearing in the stands with ARMY Bomb - BTS's official lightstick - quickly spread on social networks. Both continuously smiled, waved to the audience and immersed themselves in the exciting atmosphere of the concert. This moment quickly attracted millions of views and comments, becoming one of the prominent topics related to the concert.
If K-pop was previously mainly seen as an entertainment genre for young people, now BTS has gone beyond that framework to become a cultural phenomenon with wide influence.
The group's tours are not only music events but also considered cultural activities that attract great global attention.
After more than a decade of operation, BTS has become one of the most influential artists in Korea.
The group not only set many records in album sales, audience numbers or achievements on music charts, but also participated many times in diplomatic activities and promoting the national image.
Over the years, BTS has continuously appeared at international forums, has spoken many times at the United Nations, has been invited to the White House to discuss global social issues, and has become a Goodwill Ambassador of Korea in many foreign affairs activities.
These milestones contribute to making the group one of the typical symbols of South Korean soft power.
The performance at Stade de France continued to show the special appeal of BTS in Europe. Tens of thousands of spectators from many countries were present very early, filling the stands of the largest stadium in France.
The sea of purple light from ARMY Bomb and the chorus singing familiar songs create a characteristic scene that can only be seen in the group's concerts.
Paris is one of the important stops of the "Arirang World Tour", a tour marking BTS's return with a full squad after the members completed their military service.
Consecutive performances in various countries have recorded a large audience, reflecting the group's heat despite operating for more than 13 years.
The fact that President Emmanuel Macron and First Lady directly attended the concert, even holding ARMY Bomb in their hands to immerse themselves with fans, not only created a memorable moment of the show but also showed that BTS's influence has gone beyond the framework of a K-pop group.
From music, culture to diplomacy and national image, BTS is increasingly affirming its role as a global cultural icon, capable of connecting audiences in many countries and many different fields.
