An emotional playground
Superfest 2025 brings together the most famous names on the Vietnamese music map: Soobin Hoang Son (Nguyen Huynh Son), Binz (Le Nguyen Trung Dan), Bang Kieu, Cuong Seven (Pham Anh Cuong), Ha Le (Le Vinh Ha), Jun Pham (Pham Duy Thuan), BB Tran (Tran Phan Quoc Bao), Quoc Thien, Bui Cong Nam, ST Son Thach (Nguyen Cao Son Thach), Rhymastic (Vu Duc Thien), Thanh Duy, Minh Hang, Toc Tien, Minh Tuyet, Pham Quynh Anh, Duong Hoang Yen, Bui Lan Huong, Hoang Yen Chibi (Nguyen Hoang Yen), Misthy (Le Thi Ngoc) promising to create a "galling - bright - glorious party" that has never been seen before. The event is expected to attract 20,000 spectators from all over, especially young people, students and music enthusiasts.
With the goal of moving towards a young future, Agribank coming to Superfest, in addition to being a sponsor, also carries the spirit of a close companion of Gen Z - the central force of digital future, the creative generation of citizens. As a bank with a nationwide network, Agribank understands that for sustainable development, it is necessary to keep up with and connect with the psychology, behavior and aspirations of the younger generation of customers.
In the series of activities of the brilliant Summer Music Festival event, Agribank not only brings the image of the sponsor brand but also contributes to creating a multi-layered experience ecosystem dedicated to young people: a check-in area with a strong Gen Z quality, technology interactive games, attractive brand gifts and especially a space to introduce modern digital banking products such as Agribank Plus, beautiful digital accounts... utilities that are changing the way young people access financial services.
Participating in Superfest 2025 is not simply a sponsorship for a music event, but also a strategic step in the journey of rejuvenating the image, repositioning the brand in a modern, creative direction and being close to the young community - those who are shaping the future of the country.
From the flow of music to the beat of technology
The resonance between music, creativity and technology is not only the spirit of Superfest but also the innovation strategy that Agribank pursues. In the context of digital transformation across the industry, Agribank has been investing heavily in technology infrastructure, developing a comprehensive digital financial ecosystem, accompanying young customers on every journey: from opening online accounts, cashless payments, to smart personal financial management.
At Superfest 2025, those values are vividly recreated through each experiential activity, where music stirred up emotions, interactive connectivity technology and the Agribank brand seeped into the minds of young people with their friendliness and harmony.
The presence at a festival such as Superfest 2025 is a clear positioning for an image of an Agribank constantly transferring to the Zity of Z, but still maintaining the core of the Bank to accompany the country, for the community, for sustainable development. Accompanying Superfest 2025 is also the way Agribank listens, understands and touches the emotions of young customers through the language they love the most are music and idols.
In an era where experiencing emotions becomes a decisive factor in choosing a brand, Agribank is continuing its journey to touch the hearts of customers, especially young people, with the professionalism, creativity, kindness and uniqueness of a banking brand that has deeply touched the tiem nang of millions of Vietnamese people - close, profound and always aiming for the community.
