Faced with the situation of counterfeit goods, counterfeit goods and poor quality goods spreading in many fields, the TV program "Anti-fraud - Protecting Users" produced by Vietnam Television (VTV) was initiated as a public and practical communication tool, helping people clearly understand the nature of goods circulating on the market, be proactive in their selection and become part of the smart consumer ecosystem.
Anti-fraud activities - protecting users need to be regular and continuous
Speaking to reporters, Mr. Do Thanh Hai - Deputy General Director of THVN Station, Member of the National Steering Committee 389, Member of the Prime Minister's Working Group 950 emphasized: "Vietnamese media and press agencies across the country are a factor contributing to communication work, reflecting prominent issues and controversial phenomena of trade fraud in social life. Along with that, through communication activities, the reflections of press agencies contribute to building institutions and policies that are increasingly more complete and more substantial to serve the fight against trade fraud against counterfeit and counterfeit goods".
"After each TV show, each series of articles against commercial fraud with counterfeit and counterfeit goods of press agencies, anti-fraud activities - user protection will become practical, in-depth, regular and continuous, not just stopping at peak months" - Deputy General Director of Vietnam Television added.
The popularity of online sales channels and social networking platforms makes it increasingly difficult for consumers to distinguish between real and fake. Meanwhile, the legal corridor and inspection and control work in some localities are still limited, leading to violations still existing widely through unofficial channels.
Speaking at the press conference, Mr. Nguyen Van Dung, Deputy Chief of Office of the National Steering Committee 389, affirmed that the participation of THVN is necessary in the fight against counterfeit and poor quality goods that are still painful.
According to Mr. Dung, to promote the program's effectiveness, there needs to be more synchronous participation from media agencies, especially Vietnam Television, to clearly reflect the real and dangerous face of smuggling, trade fraud and counterfeit goods.
It is necessary to enhance the responsibility of cadres, civil servants and people, as well as organize regular inspection teams. The propagation widely disseminated the tricks of fraud, false advertising, disguised, and exaggerated the use of the product for users to vigorously. At the same time, propagating the results of the struggle of the functional forces to create the consensus and support of the people, creating a deterrent to prevent - Deputy Chief of Office of the National Steering Committee 389 frankly acknowledged.
The program is open, covered on digital platforms
The program "Anti-fraud - Protecting users" will officially air at 5:10 p.m. every Friday on VTV1 - THVN channel. Each issue is 10 minutes long, produced periodically continuously in 2025 with a total of 52 episodes.
In addition to national television, the program will be simultaneously broadcast on VTV's digital platform, including the national digital television platform VTVgo and official fanpages, as well as maintaining a hotline to interact with the audience.
Sharing about the TV program format "Anti -fraud - User Protection", Mr. Nguyen Hoang Long, Deputy Head of the Department of Science - Science, Vietnam Television shared: "This is a TV program built in the form of open and deployed in two sides:" Anti -fraud "and" Consumer Protection ". With the anti -fraud, the Ekip will mainly coordinate with the functional authorities to update regularly and the rooms. cheating. In the "consumer protection" side, in addition to the authorities, there is also the participation of businesses, consumers, associations, press agencies and management agencies - to join hands to correctly reflect the issues of fake and poor quality goods ".
In order to continuously update the audience, the Deputy Head of the topic - Faculty, THVN hopes: "Not only stopping at each fixedcast, deploying on digital platforms, with front and back routes for each broadcast will help the program spread widely, a guarantee channel not only for consumers but also for businesses and authorities".
