Every Sunday afternoon, Ms. Dung (Dong Da, Hanoi) - a retired cadre - and her husband go to a new rice stir-fry shop to eat during the week.
Ms. Dung shared: Every day, I take the opportunity to come home early (mother goes to exercise - PV) from 4:00 p.m. to rub rice. Every time I come here, I rub fresh brown rice, from 3 to 4kg. That amount of rice is guaranteed to be eaten enough for 1 week".
Many people tell me what to do, it takes time and work, why not buy a few packs to eat gradually? I think they probably don't know what eating fresh rice is like. As for fresh rice, you have to scratch it as much as you eat it, do not store it in a container for long. There are days when Hanoi is terrible in traffic jams, when the rice in the house is just out of stock, I am worried and worried that I won't be able to breathe rice at night," she said.
Unlike Ms. Dung, Ms. Huyen, a busy office worker, said that on days when there are many tasks, she cannot go to the store to buy, so she calls to book a day in advance. The shop had arranged to put it in a paper bag and then hand it over to the uncle to help with her housework.
Sharing about how to cook fresh rice, Ms. Dung revealed that this is a fairly important step, requiring meticulousness. After eating lunch, I had to worry about dinner. Because she has to soak the rice for 2-3 hours to let the rice grains expand, making it easy to cook, removing toxins from the skin.
"I usually pour 1 rice - 1 water, add a little salt, cook for 45 minutes. This rice must be eaten slowly and chewed thoroughly to feel its softness, richness, and richness, she advised.
At Ms. Huyen's house, the waitresses often cook with large earthen pots. Every week, she eats 3 meals of fresh rice, and still maintains her diet of white rice. "Eating whole, fresh rice, although small, is very rich, feels full for a long time and easy to digest," Ms. Huyen commented.
Not only Ms. Dung, Ms. Huyen, many consumers are now returning to find rice in the past. Therefore, fresh rice is gradually returning and appearing more and more in the modern lifestyle.
According to a rice business establishment, fresh rice is rice that is scraped directly from rice and brought back for consumption without any other process. Fresh rice grains are quite "wild", have a natural turbid white color, and are still whole on the outside; the color is different from the pure white color of processed industrial rice grains.
The trend of consuming fresh rice in the world has been around for a long time, especially in developed countries, typically Japan, which is a leader in preserving the provinceiness of food. Eating whole wheat rice brings high nutritional value. Whole wheat foods contain high fiber content. The bran layer on the outside of the brown rice contains more than 200 vitamins and minerals.
Mr. Vu Hong Long, representative of a food company, said: "Recently, due to the influence of modern lifestyle, rice is often thoroughly scratched and polished, leaving only starch, losing all vitamins and minerals. Therefore, consumers are interested in health returning to eating newly ground rice. The common favorite thing for Vietnamese people is to like new, sticky, fragrant rice. Fresh rice must meet strict requirements from planting, care, harvesting and preservation. Rice is grown organically and is strictly supervised, he analyzed.
To have finished fresh rice, the establishments rub the rice on the spot using mini rubbers. The cost of investing in this mini rice grinder is up to over 100 million VND, in addition, they often invest in additional hotel filters of about 30 million VND. Because of the strict production process and high production costs, the price of "fresh rice" is higher than other types of rice.
Ms. Linh - a customer who often eats fresh rice, said: Currently, each handful of fresh rice costs from 35,000 to 50,000 VND. With nutritional value, deliciousness and additional daily expenses, such a price of fresh rice is not expensive.
While the market is experiencing dirty rice, fake rice, and rice of unknown origin causing confusion among consumers, the use of "clean rice" from reputable suppliers with a transparent source is considered a smart choice to protect the health of each family.