In recent years, online shopping on e-commerce platforms has become a popular habit in Vietnam, with an increasingly expanding scale and industry.
According to the report of the Ministry of Industry and Trade, total e-commerce revenue in 2024 has exceeded the 25 billion USD mark, an increase of about 20% over the previous year. Notably, the number of online shoppers has shown signs of increasing sharply over the years, currently there are about 57 million consumers shopping online, of which 43% belong to Gen Z - a group of young, dynamic and easy-to-reach users with technology.
Obviously, the rise of online shopping habits has contributed to the formation of the need for seamless connection between technology - telecommunications and consumption. In addition to stable data packages that help quickly access e-commerce platforms, current users also hope to receive more practical utilities such as discount vouchers to help optimize spending during the shopping process.
Understanding that, MobiFone has cooperated with Shopee - one of the most popular e-commerce platforms in Vietnam to implement a package purchase program - giving vouchers, bringing a double buy 1 get 2 incentive to customers.
Specifically, from June 26 to July 16, 2025, MobiFone subscribers who register or upgrade the packages: CF60, C90N, KC90, MXH90, S135, TK135 and D3, D7, D10, 5G1D will be immediately given a Shopee discount code worth VND 15,000 (applicable to orders of VND 99,000 for customers who have shopped on Shopee) or a voucher of VND 50,000 (applicable to orders of VND 0 for newly registered Shopee customers). With just 1 package registration, users can meet telecommunications needs and receive free discount codes to optimize shopping benefits and enhance the experience.
The highlight of this program is not only the gift, but also the simple and convenient implementation method. Accordingly, customers who have successfully registered or upgraded the package will receive a preferential notification message with a promotion link from MobiFone's system.
Customers who access the link, click on the gift box icon in the Shopee application and the voucher will automatically be saved to the voucher warehouse and ready to use. All are minimalized, ensuring a smooth experience in all operations.
Not only attracting attention with a large scale of up to hundreds of thousands of vouchers sent as gifts, MobiFone and Shopee's incentive programs also score points thanks to their practicality, in line with current consumer trends. Through this program, MobiFone hopes to continue to affirm its position as a network operator that always understands and promotes the rights of users, not only providing quality telecommunications services, but also accompanying customers in daily life.
