Before officially dissolving, Ba Tuyet Food and accommodation Trading Service Joint Stock Company was the unit operating the brand "An Dong Ba Tuyet", prominent in its business activities of instant food and snack products through an online sales model on social networking platforms.
The enterprise was established in May 2023, registered with the main industry being wholesale of food. The company's business model focuses on the production, packaging and distribution of instant noodles with its own brand.
Some key items that the company has introduced and sold on the market include: Biwi, chicken feet with spicy and spicy sauce, chicken thighs with cheese sauce, fish with braised rice, garlic fat cups, dried chicken with lemon leaves, spicy and sour snacks, mixed spring rolls, yogurt, jelly, instant sauces, etc. The product packaging has a characteristic design with the image of Ms. Do Thi Tuyet - brand representative - in the same orange color. Some videos also recorded behind-the-scenes scenes of packaging, sorting orders and transporting.
Among them, products such as bone-picked chicken feet, bim bim, cheese chicken thighs and spicy toothpick have achieved high sales on TikTok Shop. Typically, the combo of 20 spicy and bones-picking chicken feet has a selling price of 168,000 to 198,000 VND, reaching nearly 225,000 sales; the combo includes 2 jars of spicy toothpick snacks and 2 jars of chicken thighs for 99,000 VND, reaching more than 238,000 sales. Many other product codes also recorded the number of orders sold up to hundreds of thousands.
The approach to the market of enterprises is also a notable highlight. Instead of distributing through traditional supermarket channels, the company focuses on selling via TikTok livestream, taking advantage of the appeal of the representative face, Ms. Do Thi Tuyet - a middle-aged woman with a rustic and friendly way of speaking. The content of the live broadcasts not only introduces products but also has entertainment elements, attracting millions of views and interactions.
At the time of strongest development, the TikTok channel "An co ba Tuyet" reached more than 2.7 million followers, becoming one of the fastest growing sales accounts on this platform in 2023.
However, after more than a year of operation, in January 2025, the enterprise sent a notice of dissolution to the business registration agency. The reason was announced that it could not find a stable consumption market and encountered many difficulties in business operations. Although the company has stopped operating, the brand "An Cung Ba Tuyet" continues to maintain a presence on social networks through other personal TikTok accounts managed by Ms. Tuyet.
