The program is chaired by the Domestic Market Management and Development Department (Ministry of Industry and Trade), in coordination with Hoan Kiem Ward People's Committee, TikTok Shop and Vietnam National Payment Joint Stock Company, to strengthen support for businesses to promote and consume products, and expand distribution channels in the digital environment.
Participating in "Vietnamese Product Vitality" for the 3rd time are 3 typical young businesses including INVEST Ceramic Joint Stock Company, Hanoi Green Cooperative and ONA Global Natural and Organic Products Joint Stock Company, representing the trend of green, safe and sustainable production.
Accordingly, Nghe Sanh brings products from turmeric fermented in earthenware jars; Hanoi Xanh Cooperative introduces a line of environmentally friendly personal care products under the HalalViet brand such as shampoo, Dien grapefruit conditioner, shower gel, Bach Hoa facial foam, along with hygiene and household products; while ONA Global develops natural cosmetic products under the Cỏ Cây Hoa Lá brand with typical lines such as ginger lemon shampoo, ginger turmeric shower gel, facial cleanser and skin cream.
Ms. Ba Thi Huyen Thu - Director of Hanoi Green Cooperative hopes that the program will create a widespread spillover effect, contributing to shaping new consumption habits: Prioritizing domestic products, environmentally friendly and with sustainable value.
With many practical and meaningful activities, the "Vietnamese Product Vitality" program for the third time in 2026 continues to affirm its role as an effective bridge between businesses and consumers. Thereby, contributing to enhancing the position of Vietnamese goods in the domestic market, while promoting the pioneering role of youth in preserving, developing and spreading the value of Vietnamese brands in the period of strong integration and digital transformation.
Within the framework of the program, the seminar "Vietnamese youth are proud of Vietnamese goods" will take place on the morning of March 21 on the TikTok channel "Department of Management and Development of SM", creating a forum to exchange views on the role of young people in accompanying businesses and promoting consumption of Vietnamese goods in the new context.
Following the seminar, a livestream session promoting 100% "made in Vietnam" products will be organized with the participation of director and actress Luong Thi Thu Trang - a dynamic young artist, actively participating in community activities, along with the host of "Miss Sidewalk" Quynh Trang. Guests will accompany businesses to introduce products, thereby expanding reach to consumers in a modern way.
Throughout the time taking place from March 20-22, 2026, the "Vietnamese Product Vitality" space is open from 9:00 AM to 9:00 PM daily, serving people to visit, experience and shop. Consumers not only can directly learn about products but also be consulted, participate in interactive activities, experience reality, and have the opportunity to access quality products at preferential prices right at the program.
The program "Vietnamese Product Vitality" No. 3 continues to affirm the role of state management agencies in accompanying and supporting businesses to promote products, expand distribution channels and adapt to new consumption trends. Thereby, contributing to promoting domestic consumption, enhancing the position of Vietnamese goods and towards building a sustainable domestic market.
