From an investment channel, capital accumulation considered a "neckline", silver is gradually becoming a choice considered by many customers thanks to its flexibility in style and suitability with the trend of asset diversification.
Rapid increase in purchasing power leads to an easily noticeable reality: the supply of standardized physical silver in the market is not really abundant, the number of participating units is still limited, causing transaction activities at some points to fall into a state of overload. Many customers have to wait longer to receive goods, or have to arrange time to complete direct transactions.
In that context, the market further sets out clearer requirements for investment and stockpiling: products need to have transparent specifications, clear origins, and easy-to-track listed prices.
The excitement of the physical silver segment also reflects a broader trend in the international precious metals market. Recent forecasts show that the demand for physical silver investment tends to increase, while the global supply-demand picture remains tense. These signals contribute to strengthening expectations that silver will continue to be an investment and accumulation channel of interest in the coming time, especially when investors are looking for more flexible options besides gold.
In Vietnam, the entry of major brands is considered one of the factors that can help the market develop in a more professional direction. In the context that the market needs more standardized supply sources, with strong financial potential and technological advantages, capable of providing physical silver products, DOJI officially joins the physical silver market with the Ngan Bao DOJI product line, launched from January 8th (February 24, 2026). According to research, DOJI provides two initial products including Ngan Bao Ha (01 tael) and Ngan Bao Lam (05 taels), aiming at the flexible investment and accumulation needs of many customer groups.
A noteworthy point in DOJI's implementation plan is the orientation of "standardizing the buying and selling experience" through proactive supply and expansion of trading channels. Talking to reporters, a DOJI representative said that the business is implementing a transparent and flexible silver price update page, proactively following the developments of international silver prices, creating conditions for customers to monitor developments and proactively plan investment and accumulation.
When participating in the physical silver market with the Ngan Bao DOJI line, businesses position themselves differently in four factors: quality standards, distribution system, technology platform and after-sales service. Accordingly, Ngan Bao DOJI is developed in the direction of standardizing regulations, transparency of information and transaction experience, and at the same time having a mechanism to publicly update prices for customers to easily monitor as the market is familiar with gold prices" - a representative of DOJI said.
Regarding sales channels, DOJI uses a nationwide network of Jewelry and Gold Centers, combined with the eGold application to help customers transact flexibly, reduce waiting times and optimize the buying and selling experience.
Regarding after-sales services, businesses apply a convenient and transparent repurchase policy and a flat exchange policy between products according to weight conversion during the launch phase, helping buyers easily switch from small scale to large scale and vice versa according to investment and accumulation needs. "In 2026, DOJI focuses on investing and sustainable accumulation customer groups, souvenir gift buying groups and collection-loving groups, and continues to research and expand the product portfolio to meet diverse market needs" - the DOJI representative said.
As the domestic physical silver market is entering a more vibrant phase, the appearance of a new supplier with a wide distribution system, transparent listing mechanism and eGold channel with cash transfer - physical delivery transactions, is expected to contribute to relieving supply pressure, while expanding choices for buyers. This is also considered a factor that will promote market development in a more convenient and professional direction in the coming time.
According to DOJI's distribution plan, from the 8th day of the first lunar month (February 24, 2026), the product will be available at more than 20 points in Hanoi and 03 centers in Ho Chi Minh City including Ham Nghi, Cach Mang Thang 8 and Phan Dang Luu. DOJI will continue to open for sale in Da Nang, Hai Phong and other major cities, expanding coverage to make it more convenient for customers to access.
Right from the launch stage, DOJI implemented a policy of horizontal exchange between products according to weight conversion to increase flexibility for customers.
