Responding to the Action Month for Food Safety, many typical Vietnamese food products will be introduced, sold directly and livestreamed at the "Vietnamese Product Vitality" program No. 4, taking place from April 3-5, 2026 at 62 Trang Tien (Hoan Kiem, Hanoi), contributing to promoting, developing and consuming products in the domestic market.
The program is chaired by the Domestic Market Management and Development Department, with the coordination of Hoan Kiem Ward People's Committee; TikTok Shop and Vietnam National Payment Joint Stock Company. This is a practical activity to respond to the Action Month for Food Safety, and at the same time create more channels to support businesses to promote, develop and consume products in the domestic market.
With the theme "Food for Vietnamese People", program No. 4 focuses on food groups with clear origins, associated with raw material areas and specific production processes.
Typical products introduced include Khanh Hoa bird's nest of Khanh Hoa Bird's Nest One Member Limited Liability Company; Truong Giang macadamia of Truong Giang Lai Chau One Member Limited Liability Company; Sadu climbing ca gai tea of Thang Long High-Tech Agriculture Joint Stock Company, along with climbing ca gai chicken egg products. These are items aimed at essential consumption needs, meeting increasingly high requirements for quality and food safety.
The highlight of the program is livestreaming on the TikTok Shop platform, allowing businesses to directly introduce products, provide information about features, uses, selling prices and promotions. In addition, consumers can interact in real time.
The livestream session was attended by a special guest, Meritorious Artist Ngoc Quynh - an actress familiar with many political and life roles on television, contributing to increasing interaction and attracting viewers.
The combination of direct display and online sales not only expands distribution channels but also improves communication efficiency, bringing products closer to consumers.
In addition, the display space at 62 Trang Tien organizes direct introduction, consultation and sales, helping consumers to fully understand information about the origin, production process and product experience before choosing. The activity aims to strengthen the connection between businesses and customers, supporting product consumption more effectively.
All transactions at the program are carried out in the form of non-cash payments, in line with modern consumption trends and digital transformation orientations in the field of commerce.
With a flexible organization, combining direct and online, "Vietnamese Goods Vitality" No. 4 continues to be a practical activity to promote domestic consumption, raise awareness about safe food use and create conditions for Vietnamese businesses to expand their domestic market.
