In the context of slow purchasing power, high input costs and gradually entering the peak shopping season at the end of the year, for the 2025 Lunar New Year, businesses in Ho Chi Minh City have launched a series of "tricks" to attract customers to stimulate shopping.
Mr. Regis Delesque - Director of Operations of MM Mega Market Vietnam said that price is now a concern for the majority of customers in Vietnam. Therefore, price stabilization is an important factor affecting purchasing decisions for both individual customers and especially businesses.
"We have promoted our buy more, get cheaper strategy through the 2024 customer fair, this is an event where restaurant, hotel, business customers... can come to the sales team to discuss the best discount for pre-orders. This also helps us predict and prepare for the most optimal inventory level" - said Mr. Regis Delesque.
At the 2024 Professional Customer Festival, MM Mega Market Vietnam introduces a solution for purchasing large quantities of essential foods, fresh foods, dry foods... to non-food products such as cosmetics, household appliances... from more than 30 suppliers with the most stable prices, with the most attractive incentives of the year up to 12% for early 2025 Tet orders and bulk orders...
Saigon Co.op also launched a 10-day promotional program to welcome the Black Friday super promotion, with discounts of 50% or more on all product categories such as vegetables, fruits, poultry, dried foods, seafood, etc.
Other supermarket chains such as Satra, Lotte, Bach Hoa Xanh, Emart... also responded to the stimulus atmosphere for the year-end shopping season and Tet 2025, with a variety of promotions and discounts for consumers.
The Department of Industry and Trade of Ho Chi Minh City also requested the People's Committees of districts, towns, and Thu Duc City to direct, monitor, and grasp the market developments of goods prices and essential food items. Have a plan to ensure the supply of goods to serve the Tet consumption needs of local people, periodically and suddenly report to the Department of Industry and Trade and the Department of Finance. Timely report and propose solutions when there are signs of shortage of goods.
Market Management Boards strengthen the management of prices, quality of goods, weighing, measuring goods, and posting prices within the scope of market management. Propaganda and mobilization of people not to consume products of unclear origin, not guaranteed quality, especially food products sold at spontaneous business locations and areas.
Market stabilization enterprises proactively source goods, supply sufficient output, exceeding registered quantity in all situations... Increase promotions, discounts before, during, and after Tet, especially in the days leading up to Tet so that people have conditions to enjoy spring and shop. At the same time, prioritize focusing on promotions of essential goods serving Tet consumption.
