With a prominent space, Vinamilk's booth recorded a large number of visitors right from the opening days of the exhibition. Most visitors were families or groups of young people stopping to learn and experience.
The space is quite lively and connected. I am most impressed with the wall displaying international awards - many awards. Looking at it, you can immediately see the international quality of the product and it is also very different from other booths," commented Mr. Giang - a visitor.
50-year journey recounted creatively
With the theme "50 years - serving Vietnamese aspirations", the Vinamilk booth is designed as a multi-sensory experience journey, with the image of "serving heart" as the central highlight. Here, visitors can touch the interactive screen to learn about the 50-year story of the brand in an intuitive way.
From that heart, the spaces are connected like spreading "beats", leading visitors to explore each journey Vinamilk accompanies nutrition, community health and the aspiration to elevate the Vietnamese brand on the world map.
In which, the product display area introduces the "nutritionary pulse" with key industries such as: 100% Vinamilk sterilized fresh milk, Vinamilk and Vinamilk ADM nutritional milk, high-end Gelato Vinamilk ice cream, Probi sterilized drinking yogurt, Vinamilk eating yogurt, Susu cream fresh milk, Vinamilk vegetable milk, kombucha tea... The high-end brand Vinamilk Green Farm is also present with a full range of popular product lines.
The wall that Mr. Giang mentioned is an area honoring achievements that contribute to recreating Vinamilk's "pulse of aspiration" through global imprints and awards such as Clean Label Project (USA), Superior Taste Award and Monde Selection (Belgium), along with the World Dairy Industry Innovation Awards and European Quality Standards.
In addition, interactive activities such as check-in to exchange gifts, blind box pickers... and sample distribution are implemented throughout. Visitors can taste and feel the product on the spot, thereby increasing the connection between the brand and consumers.
Present at the event, Mr. Pham Tuyen - Director of Vinamilk Hanoi branch - said that for industries closely linked to health and quality of life such as the dairy industry, innovation is not only limited to technology, but also the way businesses connect with consumers.
Through the experiences at this exhibition, Vinamilk hopes to bring the nearly 50-year journey of service closer to the public - in an intuitive, vivid and emotional way," he said.
Contributing professional voice, promoting the future of the dairy industry
Taking place from May 28 to 31, 2026 at the Friendship Cultural Palace (Hanoi), the specialized exhibition series of milk - ice cream - milk tea and modern drinks with a scale of 4,000 m2 includes 250 booths from 14 countries and territories such as Vietnam, Australia, Belgium, Taiwan (China), Netherlands, United States... This is not only a gathering place for the latest products, technologies and trends in the industry, but also a comprehensive connection platform between businesses, experts and consumers - promoting innovation and sustainable development.
Accompanying the largest dairy industry exhibition series in Vietnam for nearly a decade, Vinamilk continues to affirm its role as a leading enterprise, while actively contributing to professional content and dialogues on the sustainable development future of the dairy industry.
In addition, Vinamilk also brings perspectives on the market through a presentation on new consumption trends in the ice cream and beverage industry - a field that is recording many changes in the behavior and expectations of buyers.
Through these contents, Vinamilk not only introduces practical experiences from production and business activities, but also contributes to supplementing multi-dimensional perspectives for in-depth discussions, towards the common goal of improving the quality, efficiency and sustainability of Vietnam's dairy industry.
Established in 1976, Vinamilk owns an international standard production system with 15 dairy farms and 16 factories at home and abroad, providing a diverse product portfolio serving many target groups. Ranking 36th in the world's dairy industry in revenue, the business has products present in 65 countries and territories. In 2025, for the first time, Brand Finance (the world's leading valuation organization from the UK) ranked Vinamilk in the group of 5% strongest global brands.
