Consumers are becoming more cautious in choosing milk
In the journey of health care, modern consumers are increasingly demanding with all foods they and their families use every day, especially milk products. Not only interested in familiar concepts such as "clean milk" or "natural milk", consumers want to know more about the products they choose, from ingredients and origin of raw materials, quality control processes to certification from independent competent units.
This change shows that emotional purchasing factors are gradually being replaced by the need to be verified by specific data, processes and certifications. Claims of "high-end" or "premium" from brands are therefore no longer convincing. At that time, the transparency of the entire value chain, along with the fact that products are independently verified and recognized in the international arena, becomes a fundamental condition for building trust and creating a competitive advantage for the brand.
This is a problem that dairy businesses are forced to solve to meet the increasing expectations of consumers. In Vietnam, Vinamilk is one of the pioneering enterprises in tracing and transparentizing the origin of raw materials, while proactively bringing products to independent certification at reputable organizations and being recognized by the global professional community.
Vinamilk and achievements recognized by global experts
Not stopping at commitment statements, Vinamilk's quality is clearly shown through prestigious awards and rankings evaluated by international experts. According to the "Food & Drink 2025" report released by Brand Finance, Vinamilk is the most potential milk brand globally in 2025 and this is also the 4th time that Vinamilk has entered the Top 3 on this ranking. In particular, Vinamilk is ranked AAA+, the highest level on the brand strength scale, on par with the milk industry giants of India, Finland and much higher than leading names from Europe or the US.
Notably, for many consecutive years, products such as Vinamilk Green Farm fresh milk, 9-season milk or Mr. Tho condensed milk of Vinamilk have excellently conquered the Gold Award at Monde Selection - an award likened to the'Oscar' of the food industry. This is a leading quality assessment organization in Europe with a strict scoring process, appraised by experts in many fields.
In international culinary arenas, many Vinamilk fresh milk and yogurt lines have excellently won the Superior Taste Award by Michelin chefs and international culinary experts, which is considered a strict measure of perception and taste.
Regarding micronutrient safety, which are difficult to recognize by the naked eye but have a major impact on consumer health. From 2022 to 2025, two Vinamilk Green Farm products were certified by the Clean Label Project (USA) after passing many strict inspection criteria, notably the heavy metal test with a level of strictness 125 times higher than Vietnamese standards.
At the 2025 World Dairy Innovation Awards, Vinamilk was honored with Vinamilk Green Farm high-protein yogurt in the "Best Yogurt" category. The award recognizes the ability to meet the demanding tastes of domestic and foreign users, while keeping up with the trend of protein-rich, multi-structured, unique eating and technology application foods.
Even in in-depth forums such as the Growth Asia Summit, the 6-HMO formula of Vinamilk Optimum milk powder is also mentioned as a noteworthy case in applying science to improve nutrition, enhance immunity and resistance for young children in Asia.
In the context of the milk market with many choices, the achievements that Vinamilk has achieved help consumers have more reference when making choices instead of just relying on advertising. This is also the core value that certifications and professional awards bring: turning the concept of quality and "excellence" into information that can be compared in daily choices.
