10-year journey - 4,000 points of sale
In 2014, the first WinMart+ store was established in Hanoi with a simple but great aspiration: Bringing Vietnamese consumers convenience, quality and peace of mind in every meal, in every moment of daily life.
In more than a decade of development, the WinMart+ chain has been constantly transforming to build a modern retail ecosystem, close and committed to millions of Vietnamese families. With the integrated advantage of the Masan ecosystem including Masan Consumer (consumption goods), WinEco (clean agricultural products), Masan MEATLife (fresh meat, processed meat) and Techcombank (digital financial solutions), each WinMart+ store is not only a selling point, but also a multi-utility consumer service center.
Mr. Danny Le, General Director of Masan Group said: The launch of the 4,000th WinMart+ store not only marks a milestone of scale growth, but also demonstrates our long-term commitment to the journey to modernize Vietnam's consumer - retail platform. Through high-quality necessities and civilized and convenient shopping services, Masan hopes to contribute to improving the material and spiritual life of 100 million consumers in each countryside and neighborhood to rise strongly and sustainably with Vietnam in the new era.
Bringing a modern lifestyle to every Vietnamese family
The 4,000th WinMart+ store in My Tho City (Tien Giang) marks an important milestone in the development journey of this retail system, while demonstrating three fundamental factors: confidence from consumers nationwide; commitment to quality through clear and safe goods; and the aspiration to build a Vietnamese brand that constantly innovates, actively contributing to socio-economic development.
WinMart+ stores serve a variety of products from reputable brands with clear origins provided by reputable domestic and international partners. Goods are controlled according to WinCommerce's quality management process, meeting essential consumer needs and in accordance with the specific requirements of customer groups.
In addition to domestic products such as MEATDeli cool-cut meat, WinEco clean vegetables, Ponnie sausages... there are also freshly imported agricultural products such as New Zealand apples, South African pears... This is an effort of WinMart+ in giving Tien Giang people the opportunity to access international quality products right in the locality - contributing to improving consumer life in both urban and rural areas.
Responding to Resolution 68/NQ-CP of the Government on promoting domestic market development and stimulating consumption, in the coming time, WinMart+ will continue to expand the system, while promoting digitalization activities, improving user experience to bring a modern lifestyle to every Vietnamese family.
WinCommerce retail chain aims to have at least one WinMart supermarket in each district; one mini-mart store in each commune/ward; and one WiN+ points of sale in each village and residential group. This strategy aims to fully serve the daily consumption needs of people, from shopping for storage to quick shopping near home.
On the occasion of the launch, WinMart+ brought more than 4,000 gifts and countless incentive programs, highlighted by the "Golden hour - Shocking Price" program only applied in Tien Giang, reserved for WiN members from 9:00 to 12:00, continuously for 3 days (28:30 June 30, 2025) at the same price of VND9,000 VND, VND19,000, VND49,000.
Each member is able to buy 1 discounted product at a certain time of day, contributing to creating a vibrant and vibrant "sell hunting - loll trade" atmosphere in the West. WiN members enjoy additional 20% discount when buying MEATDeli cool-cut meat, WinEco clean vegetables, and a series of other incentives.
WinMart supermarket chain, WinMart+ stores are retail systems of WinCommerce Trading Services Joint Stock Company, a member of Masan Group.
