Identification of Vietnamese goods at the 2025 Autumn Fair

Tuyết Lan - Hải Nguyễn |

The 2025 Autumn Fair promises to be a unique cultural and economic meeting place, where the quintessence of regions blend together, contributing to promoting domestic consumption, honoring Vietnamese products and promoting the image of a dynamic and creative country to the world.

More than 90% of infrastructure is complete, ready for the "super fair"

In just a few days, the 2025 Autumn Fair will open to visitors at the Vietnam Exhibition Center (VEC). According to Lao Dong Newspaper on October 22, the preparation atmosphere is heating up as hundreds of businesses, cooperatives and production facilities are busy completing their booths, preparing to bring typical, quintessential products of each region.

The main theme areas of the Fair such as "Autumn Festival", "The quintessence of Vietnamese Culture", "The quintessence of Hanoi's Autumn Festival", "Autumn Festival - The color of autumn incense" and "Autumn Festival" have completed the booth frame and are in the decoration and product arrangement stage.

Sharing about the preparation progress, Mr. Huynh Xuan Son - Deputy Director of the Department of Industry and Trade of Da Nang City said that Da Nang has basically completed the preparations, ready to bring to the fair an impressive exhibition space, clearly demonstrating the identity and economic and trade strengths of the locality.

Da Nang City has issued clear criteria to select typical representative products. Prioritize OCOP products with 4 stars or more, with brands; typical rural industrial products, typical products, and key products of the city. In addition, there are also innovative products, applying high technology, especially startup products according to Resolution 57-NQ/TW on breakthroughs in science, technology, innovation and national digital transformation" - Mr. Huynh Xuan Son informed.

Cong nhan, ky thuat vien lam viec xuyen ngay dem de kip tien do truoc gio khai mac. Anh Hai Nguyen
Workers and technicians worked day and night to keep up with the progress before the opening time. Photo: Hai Nguyen

Telling cultural stories through each specialty product

Coming to the 2025 Autumn Fair, businesses bring typical products that are a convergence of the quintessence of the region; along with the spirit of entrepreneurship and creativity with the aspiration to bring local quintessence closer to domestic and international consumers.

Coming to the Gia Lai tourism promotion booth with the theme "Cultural Industry - The First Golden Season", the province will introduce the tourism image of the province combining the Central Highlands and coastal waters. Visitors will have more opportunities to experience unique art performances such as: Central Highlands gongs, Cages, traditional martial arts and enjoy the typical cuisine of the new land.

Nghe si Nhan dan Nguyen Tien Dung - Giam doc Nha hat Mua roi Viet Nam cho biet Nhieu hoat dong bieu dien ve nghe thuat mua roi nuoc dang duoc gap rut chuan bi. Anh: Hai Nguyen
People's Artist Nguyen Tien Dung - Director of the Vietnam puppetry Theater said that many performances of water puppetry are being urgently prepared. Photo: Hai Nguyen
Khong khi tap luyen soi noi, tieng nhac vang vong khap khan phong - tat ca da san sang cho buoi bieu dien khai mac ruc ro sac mau. Anh: Hai Nguyen
Exciting practice atmosphere, electronic music throughout the audience - everything is ready for the colorful opening performance. Photo: Hai Nguyen

Coming to the 2025 Autumn Fair, many new Gia Lai enterprises have actively prepared impressive products, images and display methods. In particular, Tran Lam Gia Phat Company Limited plans to introduce products including: Dried chicken with lemon leaves, dried beef with sunflower, salted with ant, pork with sunflower strips... These are dishes with a strong mountain, forest and ocean flavor, prepared from local specialties of the newly combined region.

Ms. Tran Thi Be - Director of Tran Lam Gia Phat Company Limited, participating in the Autumn Fair is an opportunity for businesses to reach consumers in the capital, introducing new Gia Lai specialties to a wider market.

"We hope that each product will be a cultural story of the land where we live" - Ms. Be shared.

At the booth in the Southern region, seafood processing enterprises are rushing to complete preparations for the 2025 Autumn Fair. Many businesses have invested heavily in booth design, displaying products in the direction of "green - clean - sustainable", emphasizing the factor of traceability and international certification to meet the requirements of both domestic and international markets.

In addition to introducing key product lines such as shrimp, pangasius, squid, etc., businesses also focus on promoting deep-processed products with high added value - the trend that is currently dominant in seafood exports.

According to Ms. Pham Thi Bach Thuy - Director of Thai Thuy Seafood Company Limited (An Giang province), the main products bearing the mark of the An Giang sea area such as: Spicy dried shrimp, dried shrimp, processed products from anchovies, fish in the belly, ... meeting 3-star OCOP standards will be introduced and displayed by enterprises at the fair.

This fair is not only for domestic subjects but also an opportunity for our products to get closer to the international market. Introducing and promoting to international friends is part of but also our affirmation of the Vietnamese clean seafood brand. That is, Vietnam can completely produce products with the best quality, retaining the highest nutritional content, fresh colors without preservation, no chemicals, no colorants - Ms. Pham Thi Bach Thuy affirmed.

Tuyết Lan - Hải Nguyễn
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