Launching to stimulate consumption and spread Vietnamese brands
The 2025 Autumn Fair is a key activity of 2025, contributing to concretizing the domestic consumption stimulus policy, promoting production, business, import-export and promoting the national image - the brand of Vietnamese goods, in the spirit of the Prime Minister's direction in Official Dispatch No. 172/CD-TTg dated October 3, 2025.
Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan said that the fair is expected to welcome an average of 500,000 visitors per day, demonstrating the strong attraction of an event of national and regional stature.
The fair is also an important policy tool to stimulate consumption, promote production and business, expand import and export, and contribute to the implementation of the economic growth target of over 8% in 2025 set by the Government - Deputy Minister Tan expected.
Mr. Nguyen Anh Duong - Deputy Director of the Hanoi Department of Industry and Trade - assessed that the 2025 Autumn Fair is one of the special trade promotion activities, contributing significantly to the promotion and investment attraction of Hanoi City. Through this event, businesses, business households and production establishments have the opportunity to introduce, promote products, and expand trade connections. At the same time, this is also an opportunity for Hanoi to introduce the most quintessential products, bringing great cultural and economic values to people and domestic and foreign tourists, thereby promoting trade and generating revenue for the capital's economy.
Although the time is short, up to now, all preparations for the Hanoi Fate Flowers space and assigned tasks such as ensuring security, order, environmental sanitation, market management, etc. have been basically completed, said Mr. Nguyen Anh Duong.
Enterprises expect opportunities for export and international cooperation
Given the scale and influence of the 2025 Autumn Fair, the business community expects this event to become a "launching pad" for Vietnamese goods to reach far, contributing to promoting domestic consumption, expanding distribution channels and enhancing the position of Vietnamese products in the international market. With a scale of more than 130,000m2, nearly 3,000 booths and about 2,500 participating businesses, the 2025 Autumn Fair is considered the largest "super fair" ever, a golden opportunity for local businesses to promote their brands, expand markets and connect supply chains.
According to Mr. Le Van San - General Director of Nam Duoc Joint Stock Company, the 2025 Autumn Fair is not only a place to promote the brand, but also opens up opportunities to connect with trade, find new customers and strengthen relationships with existing distribution and dealer systems.
Nam Duoc brings to the fair many key product lines, including products that have achieved the Vietnam National Brand. In addition to the exhibition booth, we organize health care consultation activities using traditional medicine, introduce clean medicinal product production processes, and share knowledge about natural health care. We hope that consumers will understand more deeply the value of Vietnamese medicinal herbs, and realize that domestic products can completely achieve high quality, competing fairly with imported goods" - Mr. Le Van San said.
Many local businesses share that this is a rare opportunity for them to " step out to play big", directly approaching domestic and foreign customers and partners. Through B2B connection programs, businesses expect to seek export cooperation opportunities, while learning modern production and business trends from large corporations.
Ms. Pham Thi Lan - Supply Chain Director of Canifa Joint Stock Company - said that the 2025 Autumn Fair is one of the largest trade promotion activities ever. For Canifa, this is an opportunity to participate in a "big playground" towards stronger commercialization, while affirming the position of a national fashion brand.
Canifa expects support not only to stop at physical facilities, but also to be strategic support in expanding the market, enhancing international B2B connections and positioning Vietnamese fashion brands in the most professional and effective way - Canifa representative emphasized.
