Singles Day: Stores offer discounts, but customers remain indifferent

    HOÀNG LỘC - THÙY LINH |

    Many stores simultaneously launched big promotions for Singles' Day 11.11 but were still surprisingly quiet.

    Le doc than 11.11, cac cua hang thoi trang dong loat dua ra nhung chuong trinh khuyen mai, giam gia doi voi nhieu mat hang len den 50-70% voi nhung loi quang cao nhu “bao sale“, “giam gia soc“, “uu dai khung nhat nam“... Le doc than 11.11 la mot trong nhung ngay hoi giam gia lon nhat nam. Tuy nhien, theo ghi nhan cua phong vien, cac cua hang van kha vang ve. Anh: Hoang Loc
    On Singles Day 11.11, fashion stores simultaneously launched promotions and discounts, many items up to 50 - 70%. However, according to reporters, the stores were still quite deserted. Photo: Hoang Loc
    Theo ghi nhan, toi Chu nhat 10/11 nhieu cua hang thoi trang vang bong nguoi mua. Khong co canh khach chen nhau chon hang nhu nhieu nguoi e ngai.
    In the shopping mall, there was no scene of customers jostling to choose products as many people feared. Some sales staff predicted that customers would most likely wait until deeper promotions on Black Friday or the upcoming Lunar New Year to spend money on shopping. Photo: Hoang Loc
    Cac chuong trinh khuyen mai lon duoc tung ra nhung van chua thu hut duoc dong dao khach hang.
    Spending nearly an hour shopping at the mall, Mr. Ngo Tung Duong (Ha Dong, Hanoi) said that the big promotional programs were launched but still not attractive. These products can be purchased at the same price on e-commerce platforms. Photo: Hoang Loc
    Nhung bien quang cao voi “slogan” doc la nham thu hut khach hang.
    Billboards with unique slogans are popping up like mushrooms to attract customers. Photo: Hoang Loc
    Cac trung tam thuong mai cung vang ve trong toi 10/11.
    Shopping malls were also deserted on the evening of November 10, one day before Singles Day. Photo: Hoang Loc
    Da phan khach toi xem nhieu hon la mua. Mot so nhan vien ban hang du bao, rat co the khach doi den dip khuyen mai sau hon nhan ngay Black Friday hoac sat Tet Nguyen dan sap toi moi xuong tien mua sam. “Kinh te kho khan nen khach hang cung phai can nhac, lua chon xem nen mua sam vao dip nao cho hop ly“, chi Thu Lan, nhan vien mot quay hang my pham noi.
    “The economy is difficult, so customers have to consider and choose when to shop appropriately,” said Ms. Thu Lan, an employee at a cosmetics counter. Photo: Hoang Loc
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    Việc các sàn thương mại điện tử liên tục tung chiêu giảm giá được cho là nhằm thỏa mãn một nhu cầu của xã hội hiện đại: Mua sắm. Thậm chí ở mức cao hơn, nó trở thành một thứ nghiện: Nghiện săn hàng online.

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