Buriram United Club announced that it had sold all 30,000 jerseys in the first sale of the new season, earning about 25 million Baht, equivalent to nearly 20 billion VND. Each shirt is sold for an average of 677,000 VND.
This is the first sale in Buriram United's commercial campaign ahead of the new season. The sale of all the jerseys in a short time shows the great attraction of the top team in the Thai League.
Buriram United is currently one of the clubs with the largest fan base and the most effective commercial operations in Southeast Asia.
In recent years, this team has not only invested heavily in expertise but also focused on building a brand and developing products associated with the club's image.
In addition to the professional factor, the success of the shirt sales campaign also comes from the eye-catching design, a unique message for the new season and accompanying promotional programs.
Some limited editions of the jersey are also released, contributing to creating special attraction in the fan community.
Buriram United aims to continue expanding sales in the coming time, while maintaining its image as a leading team in terms of professionalism in reaching fans in the region.