Gold price hits peak, people jostle to buy despite a difference of 3 million VND/tael

Stores limit sales to 1 tael/person

Although gold prices have continuously hit new peaks, at many large gold stores in Hanoi, people are lining up to buy. There are many cases where they come but still cannot buy gold because the store has run out of plain rings and gold bars or applied the regulation on selling limits.

Recorded at 9:30 a.m. on September 4, 2025 at Bao Tin Minh Chau store on Tran Nhan Tong street (Hai Ba Trung, Hanoi), the bustling crowd, jostling to buy gold has been going on since the beginning of the morning despite the fact that gold prices have continuously reached new peaks. At around 9:45 a.m., the store on Tran Nhan Tong Street announced that it had sold out gold purchase vouchers in the morning.

This morning, the shop limited sales to 1 tael of gold/person. Up to this point, the shop has sold out gold purchase vouchers and has run out of plain round rings. In the afternoon, the store still doesn't know if it will be sold or not" - the store's security guard said.

It is noted that Bao Tin Minh Chau branch (Cau Giay, Hanoi) is equally crowded. At more than 10:00, the staff announced that the store was "sold out" - gold bars and gold rings were no longer available. Some customers stayed in the hope that the store would import more, but the staff said that in the morning it was out of stock and would not sell anymore.

"This afternoon, there is still no announcement of the reselling time and there will be sudden information. Customers who want to buy and know more information can call to ask for more hotlines" - the store employee shared.

People queue up but still cannot buy gold

According to records, people's demand for gold is still increasing, while the supply at the store is not meeting the needs, leading to limited queuing and issuance of purchase vouchers. The limited sales regulations of the store make many people accept that they are left empty-handed, or waiting for new announcement. Many customers expressed regret when they went far and still could not buy, had to go home or wait for the announcement of reselling in the afternoon.

Coming to buy gold at Bao Tin Minh Chau store (Cau Giay, Hanoi), Ms. Nguyen Ngoc Minh (Cau Giay, Hanoi) said: "The price of gold is high but I have money, so I want to buy and contribute about 1 tael of gold. However, when I went to the store to ask, the staff reported that they were out of gold rings and gold bars. If you want to buy more gold, you have to contact the hotline for details".

Another case is Ms. Nguyen Thi Lua (Dong Da, Hanoi), who had decided to "sell when prices increase" at the beginning of the year, but now she has changed her buying direction.

"At the beginning of the year, when the price of gold increased, I sold it to make a profit and save. At this time, seeing the high price of gold, I decided to withdraw money to buy more but I have not been able to buy it for the past few days. I planned to buy about 2 taels of gold to invest in the long term, but I still couldn't buy at both Bao Tin Minh Chau stores this morning" - Ms. Lua said.

The image of long lines of people waiting patiently for their turn, busy stores but goods quickly sold out, shows that the heat has not cooled down in the gold market. Although prices have climbed to a record low, the mentality of "only have gold to feel secure" still makes people rush to buy.