This afternoon (September 3), in Hanoi, the Central Propaganda and Mass Mobilization Committee held a thematic information conference on "Digital transformation in the spirit of Resolution No. 57 of the Politburo and the application of artificial intelligence (AI) in propaganda and mass mobilization".
Attending the ceremony were Politburo member, Secretary of the Party Central Committee, Head of the Central Propaganda and Mass Mobilization Commission Nguyen Trong Nghia.
At the conference, delegates were informed about two topics: "Digital transformation in propaganda and mass mobilization - Opportunities and challenges" and " application of artificial intelligence in propaganda and mass mobilization - Solutions and prospects".
The reports have deeply analyzed the impact of digital technology and artificial intelligence on the fields of propaganda and mass mobilization, and at the same time proposed specific solutions to help improve work efficiency in the coming time.
Delegates discussed practical issues when implementing digital transformation and applying artificial intelligence in propaganda and mass mobilization work; shared practical experiences and proposed effective models and methods for applying technology.
Speaking at the conference, Member of the Party Central Committee, Deputy Head of the Central Propaganda and Mass Mobilization Commission Huynh Thanh Dat stated that this is an important and practical activity to raise awareness, exchange experiences, clarify core issues on digital transformation and application of AI in propaganda and mass mobilization work, contributing to the successful implementation of the Commission's political tasks in the new situation.
According to Mr. Huynh Thanh Dat, in the field of propaganda and mass mobilization, digital transformation is not only the application of technology but also a change in thinking, methods of operation, and approach to the target audience. Taking advantage of new digital platforms and media will help improve information access and message transmission more quickly, accurately and effectively.
In particular, AI can support the analysis of public opinion data, trend identification, and assessment of the impact of media campaigns. Thereby helping to build propaganda content suitable for each target group, at the same time, AI can also support process automation, improve productivity and work efficiency, creating conditions for staff to focus more on strategic and creative tasks.
Mr. Huynh Thanh Dat emphasized that propaganda and mass mobilization work in the new situation requires sensitivity, timeliness and accuracy in orienting information, refuting false and distorted arguments of hostile forces.
The application of digital technology and AI helps increase the ability to detect and process negative information, contributing to protecting the Party's ideological foundation, maintaining social stability and creating consensus among the people.
