Recently, international media reported that designer Hedi Slimane left his position as Creative Director of the Celine brand after nearly 7 years of association.
This information is also of interest to Kpop fans, because Celine is a luxury brand that famous female idol Lisa (Blackpink) has been a global ambassador for nearly 4 years, since September 2020.
In March this year, Lisa made a surprise appearance at the Louis Vuitton show as part of Paris Fashion Week Fall Winter 2024. At this time, Lisa had no status with Louis Vuitton, but the public guessed that her relationship with Celine had ended.
In July, Louis Vuitton officially announced Lisa as the new Brand Ambassador.
Designer Hedi Slimane left Celine just a few months after Lisa's contract ended, causing netizens to question whether this was related to Lisa or not?
Recently, an article from the news site Challenges about the reason Hedi Slimane left mentioned the vocalist of the group Blackpink.
Challenges emphasized, "the relationship between designer Hedi Slimane and CEO Celine Severine Merle was never perfect". Accordingly, there were incidents that accelerated the breakdown of this relationship.
Celine was scheduled to hold a show to introduce the new collection at the La Gaîte Lyrique museum on July 3, 2023. But the event was canceled due to riots in Paris (France). Surprisingly, Hedi Slimane was completely unaware of this, making all his efforts in vain.
Another situation was when Hedi Slimane was preparing to launch his new Celine beauty line, which was announced last March.
Lisa is currently the ambassador of Celine, so there is a high possibility that she will also take on the role of the face of this product line. However, the parent company LVMH wants to appoint Lisa as the ambassador for another perfume brand, Guerlain.
Challenges said this could be the "last straw" that made Hedi Slimane decide to leave.
Hedi Slimane became creative director of Celine in February 2018. Under Hedi, Celine achieved impressive sales. In its 2021 financial report, LVMH emphasized that the fashion and beauty lines created by Hedi have achieved great success.
With global influence, Lisa, when becoming a Celine ambassador, also contributed greatly to making this brand more widespread. The proof is that Lisa is always in the top of the list of celebrities who bring the greatest media value to the brand at the events she attends. Many products she wears "sell out".
However, fans believe that Lisa has also suffered many disadvantages during her time with Celine. For many years as the brand's global ambassador, Lisa has yet to have a truly global campaign.
Not only that, because Hedi Slimane had a conflict with Vogue magazine editor-in-chief Anna Wintour, in recent years Celine has not pushed the ambassador to the prestigious Vogue magazine's cover, and Celine has not performed at Paris Women's Fashion Week.
As soon as she was appointed as the new Louis Vuitton ambassador, Lisa immediately appeared on the cover of Vogue Korea in October 2024 and attended Paris Women's Fashion Week Spring Summer 2025.
