Optimizing governance to make a breakthrough in the digital age
The world is entering a period of epochal change, from now until 2030 is identified as the most important period to establish a new world order. In that context, Vietnam believes that this is an opportunity to develop the country comprehensively and strongly with the goal of becoming a modern industrial country by 2030, a modern industrial country with a socialist orientation by 2045.
In the era of national growth, the business force plays a key role, being the core force promoting economic development and affirming the country's position.
As one of the leading multi-industry corporations, ROX Group is always clearly aware of its role in working with the business community to contribute to promoting socio-economic development. The Group focuses on improving governance capacity, innovating business models, and applying technology to improve product and service quality.
The comprehensive and sustainable governance approach is applied by ROX Group's leadership, including the application of technology to support governance, risk control and corporate culture development.
The Group uses governance indicators such as KPI, KPO, OKRs, SLA to guide and unify actions throughout the organization. These indicators are supported to be measured and evaluated by ERP software (corporate resource management), FM (asset management), CRM (customer relationship management) ... In addition, many specialized software are proactively developed by ROX Group to meet specific governance problems. Among them, C.Product software is a set of solutions that integrate CRM, CDP and CXM. This solution helps ROX Group improve customer experience, increase the number of loyal customers and help expand new customer base.
The key to success in the digital transformation process for governance is building a digital working culture and data culture. Accordingly, the requirement to standardize data right from the reporting and data entry stage is applied by the group to ensure consistency. The task force was established with the task of maximizing the "gold mine" of data.
A solid foundation for sustainable growth
In the context of increasingly strong business activities shifting to the digital environment, businesses not only operate with data but also face many new types of risks: from information security loss, system disruption, process errors to ethical risks or brand reputation. Modern risk management is therefore no longer a single preventive activity, but has become an organizational capacity, helping businesses maintain stability, react flexibly and make more accurate decisions in a volatile environment.
ROX Group is one of the pioneering enterprises in Vietnam focusing on building risk management capacity (QTRR) for the organization. The creativity in the group's management thinking lies in the fact that the enterprise approaches the problem from the point of view: QTRR is the work of everyone, not just the specialized department, at the same time, promoting the application of technology in QTRR work to promptly record potential risks as soon as possible.
From using apps to report, handle and report risks in real time to using AI chatbots to answer processes, supporting users in the process of interacting with the QTRR system, all are fully exploited by the support of technology. Thanks to that, just an error in the records or an incident on the scene, all personnel can immediately report; the relevant department receives immediate information and has an immediate solution. With decisions that need to be issued urgently, leaders can access real-time data to make accurate and timely decisions.
At the AREA 2025 International Awards, ROX Group was honored in the Corporate Governance category. This is a clear demonstration of the group's vision and implementation capacity in governance.
Speaking on the award stage, Mr. Tran Xuan Quang - General Director of ROX Group - said: "At ROX Group, management innovation initiatives are not individual projects but are part of a continuous innovation chain, summarized from experience and practice throughout the development journey".
For ROX Group, all of these initiatives aim at a management system and a quality working environment to thereby realize the mission of "creating convenience for life". That is also the journey of constantly striving to improve the quality of products and services to bring customers and the community a balanced life with quality both physically and mentally.
In the era of national growth, businesses like ROX Group are showing their pioneering role not only in innovation capacity, but also in the ability to turn governance into a strategic advantage. With the digital culture platform, ROX Group data culture is truly a model for modern development thinking, contributing to creating a sustainable future for Vietnamese enterprises.
