Steps to spread positive values
This is the third time ROX Group has been named in the "golden list" of the AREA Awards, and also marked the second time in 2025, the Group has been recognized at a prestigious international award, after the international award for governance innovation and CSR at the Stevie Awards Asia - Pacific in May 2025.
AREA 2025 has the theme "A Necessary Shift to a Regenerative Economy - An inevitable transition to a renewable economy", bringing a strong message about the importance of regeneration and recovery instead of just maintaining the status quo. The winning enterprises are pioneering models in applying solutions to create sustainable values for the community and the ecosystem.
At the 2025 Asian Responsible Enterprises (AREA) Awards, ROX Group was honored in two categories: Corporate Governance - recognizing enterprises building a transparent, effective and responsible governance platform and Social Empowerment - honoring initiatives to improve community capacity, promote fairness and spread human values. This affirms the message: good governance must be associated with social responsibility and all sustainable values start from people.
Speaking at the award ceremony, Mr. Tran Xuan Quang - General Director of ROX Group shared: "Each step forward of ROX is not only aimed at growth, but also spreads positive value to society. Being recognized by a prestigious organization such as Enterprise Asia gives us more motivation to confidently pursue a sustainable development path, creating many values for customers and the community.
Innovation in leadership thinking
In the context of the constantly fluctuating market and increasingly fierce global competition, ROX Group is strongly transforming with innovative leadership thinking, taking sustainable development as the core orientation.
Since 2023, ROX Group has officially implemented a comprehensive restructuring program to preserve and promote the company's nearly three-decade heritage, while establishing the position of a global brand. Taking advantage of the leading position in the domestic market, ROX has launched breakthrough strategies, continuously introducing attractive products in domestic provinces and cities and gradually laying the foundation for the strategy of expanding to international markets.
In addition to innovating the organizational structure, ROX Group considers corporate culture as a pillar in parallel with business strategy, a glue that connects internal strength and creates a foundation for discipline - creativity. Each year, the Group establishes a common theme of action, directing the entire system towards a common goal, maintaining consistency and organizational strength.
ROX Group's modern leadership is demonstrated through a comprehensive digital transformation strategy with key projects such as EDW, CDP, SAP, ERP, Power BI systems and risk management... The Group is promoting the digitalization of the entire operating chain, investing in R&D to optimize productivity and make real-time decisions.
At the same time, ROX pioneers in applying AI in management to improve operational efficiency and experience in the entire ecosystem. Along with that, the culture of innovation is widely promoted, closely integrated between departments, affirming the pioneering position in digital corporate governance in Vietnam.
Every innovation step of ROX puts people at the center, technology as leverage and data governance as foundation, clearly demonstrating the mark of adaptive, flexible and breakthrough leadership.
ROX share - CSR Platform for the community
Along with corporate governance, social responsibility is an important part of the Group's sustainable development strategy. Pursuing the mission of "Creating convenient values for life", ROX Group promotes initiatives that create real value for the community, environment and people.
Since entering the market, ROX Group has associated business activities with the responsibility of solving community and social problems.
The Group has actively invested in areas that have created positive impacts on society and the environment, such as: modern, environmentally friendly industrial parks; large-scale, livable urban areas; convenient hotel chains nationwide... In particular, through ROX Energy, ROX Group has expanded to the renewable energy sector. Currently, ROX Energy is operating three solar power plants, helping to reduce emissions of more than 453,000 tons of CO2 per year, contributing to Vietnam's green growth and sustainable development goals.
In parallel with business activities, the Group also develops an ecosystem of community programs under the name ROX Share. From supporting education, health care, sharing with disadvantaged people to protecting the environment, ROX Share spreads the spirit of living beautifully to each employee, partner and community where ROX is present.
In the period of 2020 - 2024, ROX Share has brought hundreds of community programs across 40 provinces and cities nationwide with a total implementation cost of more than 220 billion VND. In 2024, ROX Group also quickly supported the victims of Typhoon Yagi, organized "Drop Trade" blood donations in three regions, gave more than 3,000 Tet gifts to the poor, built schools and awarded hundreds of scholarships to disadvantaged students.
As a Vietnamese enterprise honored with many international awards, ROX Group constantly affirms its modern management mindset and commitment to sustainable development. Each award is a motivation for the Group to continue spreading the values of "Beauty and Quality" for people and the community.
