After nearly 40 years of renovation, our country has nearly ten thousand private enterprises operating, with many businesses with the age of decades, the scale of thousands of workers, revenue of trillions of dong each year. In order to build a strong business, besides the captain's talent of the captain is also a business philosophy that "touches" to each employee, creating motivation for the whole collective to confidently move forward. That is the story of ROX Group - a multidisciplinary group that has 29 years of construction and development with the mission of "creating a good value for life".
The path to creating useful values
The 6th National Party Congress in December 1986 issued a comprehensive reform guidelines for the country, creating a premise for many breakthrough thinking, daring to think, daring to do, especially in the country's economic development. ROX Group, formerly TNG Holdings Vietnam, was established after 10 years of implementing the country's innovation policy with the starting point from the change in thinking, working methods and desire to build the country. ROX Group's first business area is export shoe processing, which has created jobs for thousands of workers and created an export value of millions of USD.
Right at the starting point, ROX Group identified business as associated with improving community life combined with solving social problems. That is also the origin of the spirit of value-added creativity that ROX Group is always determined to pursue. Throughout its development, the mission of creating favorable market prices has always been a guideline for all business orientations and operations of enterprises.
"Useful" - a simple word that contains many valuable floors that businesses always try to pursue, towards the goal of how each individual and community can experience a good and civilized life. The mission of "creating valuable values for life" is realized through three values: beautiful life - spreading the spirit of humanity and social responsibility; Living - bringing superior products and services, encouraging and inspiring a harmonious lifestyle between physical and mental; Living - Applying international standards in management, operation and development of products/services. The products and services that cover beautiful living quality - Living - Living are the vivid presence of the beneficial value that ROX created.
For workers, the advantage is to create a happy working environment, where staff can promote their own abilities, and be given the opportunity to become a better version of themselves. For customers and partners, the benefits are reflected through each product and service to bring new, good experiences that touch the heart. For the community, the main advantage is to contribute to creating a civilized and humane society with responsible behavior to nurture common values.
"Unheldy" - does not stop at philosophy but is an action motto
From the initial business, ROX Group has the opportunity to participate in the field of industrial real estate, housing development, hotels - resorts, energy ... In any field, businesses also focus on creating quality products, following the trend of the era to join customers, the community to create a civilized, good life, laying the foundation for sustainable development.
For housing projects, ROX Group is the real estate developer that boldly abandons the concept of apartments like pieces of the tight walls or deep, encrusted corridors. Instead, the Group pioneers in bringing the concept of "urban area" where there are spaces rich in amenities and vitality, filled with light and happy smiles, where the civilized community of residents is connected, sharing a positive lifestyle. ROX Group's first urban area was established in 2017 in the West of Hanoi - Goldmark City is a proof.
In the industrial real estate sector, the Group has pioneered the development of smart solutions, helping to green traditional industrial parks, bringing convenience to international investors on the path towards ESG, accompanying localities in sustainable economic development. ROX Group's products are constantly improving and improving quality to bring customers and partners a balanced living and working environment both physically and mentally.
When expanding to the service industry, the Group always focuses on applying technology and international standards in management and operation to turn each experience into a connection between people and people, between businesses and the community.
Since transforming its brand into ROX Group in January 2024, with an international vision, the Group aims to bring customers and partners global-class standards, from luxurious living space to top-notch experiences. That "living luxury" spirit is realized by ROX through iconic product lines and rare experiential events. Since the beginning of the year, ROX Group has accompanied the Hanoi Symphony orchestra to spread the beauty of academy music to the community.
The value system of beneficial activities is also demonstrated through the Group's always respect and responsible behavior towards the community through a series of charity programs and CSR activities called ROX Share. It can be seen that, no matter what activity, businesses always proactively initiate and implement beautiful humanistic life values and pursue them to the same spirit.
More than anyone else, the mission of creating value and benefits must be imbued with each worker, turning into a way of thinking and action direction. Therefore, the ROXMei Traditional Festival held every summer is an important occasion to strengthen and spread that spirit to thousands of staff.
The 29-year milestone marks a strong step of development of ROX Group on the journey to create favorable prices for life. The bustling urban areas, green and modern industrial parks, solar energy fields that bring green electricity... together create a vibrant, hopeful harmony of life. The resounding melodies have been, are and will tell the story of beautiful ROX, ROX brings convenience to everywhere.
