The era of financial selection: When Vietnamese people prioritize safety against all fluctuations

Linh Cầm |

The deposit interest rate race is "hotting" again as a series of commercial banks simultaneously adjust interest rates, especially for medium and long terms.

Deposit interest rates increase, what does the market message?

According to macro updates from some analysis organizations, deposit interest rates have increased in the group of joint stock commercial banks, mainly for 6-12 month terms, showing that the demand for capital attraction of the banking system is returning significantly to expand credit and liquidity needs at the end of the year.

Kenh tiet kiem van la “noi tru an” an toan. Anh: SHB
The savings channel is still a safe "shelter". Photo: SHB

Ms. Thuy Ai (50 years old, Ho Chi Minh City) said that her family has maintained the habit of saving for decades. Regardless of whether the interest rate goes up or down, a part of the family's savings is still deposited in the bank to ensure safety. According to her, although the current market has many attractive investment channels and high profits, it comes with significant risks. For an older person like me, peace of mind is still a top priority. Sending to the bank without worrying about losing capital but still having more income" - Ms. Ai confided.

Belonging to the younger generation, Manh Duong (27 years old, Hanoi) shares the same view with Ms. Ai about the need for a safe money channel. Having only worked for a few years and not having a really stable income, Duong said he needed a place that was both secure and profitable to create a solid financial foundation in the future.

Dual-factor rates when depositing at banks

From the real stories of both the elderly and young people, it can be seen that the need for savings deposits is changing in two directions: Safety - sustainability and flexibility - digitalization. This requires banks to design products to meet both demand groups at the same time.

Grasping that movement, SHB has recently quickly adjusted its new savings policy, combining interest rate advantages and multi-channel transaction experience to bring optimal value to customers.

From now until December 31, 2025, within the framework of the "Happy Christmas - Great Gifts" program at the transaction counter, customers who only need to deposit a new deposit of VND 500 million and use at least one additional service according to the program regime will enjoy a preferential interest rate for a 6-month term of up to 7.8%/year. This is an excellent choice for money that requires peace of mind and sustainable profits.

Uu dai lai suat tiet kiem cua SHB nhu loi chuc Giang sinh an lanh. Anh: SHB
SHB's savings interest rate incentives are like a happy Christmas wish. Photo: SHB

In addition to counter incentives, customers can also easily take advantage of attractive interest rates when transacting on the SHB SAHA application. With just a few steps and a new or re- deposited deposit of VND 1 million/month, customers will immediately receive gifts from SHB's " today's preferential online savings" program with an interest rate of up to 7.5%/year. This is a suitable choice for those who value convenience, flexibility and want to proactively manage cash flow in the financial style of the digital generation.

Manh Duong said that the biggest plus point of the online channel is initiative. "When I have a good income, I can open a savings account immediately, without having to wait for office hours at the counter. The application shows interest very clearly, when the deadline is reached, continue or withdraw all operations in a stall. I can also monitor the interest rate increasing every day, so I feel very comfortable controlling the cash flow. The important thing is that if you deposit online with added interest rates and the same amount of money and make better profits, of course I will prioritize it" - Duong said.

SHB representative said: "We observe that the psychology of safety preference and the desire to optimize profits is becoming more obvious at the end of the year. Therefore, SHB proactively implements interest rate incentives on both counter and digital channels to bring flexible options to each customer group" - the representative shared.

With timely adjustments and incentives designed to meet the actual needs of users, SHB hopes to accompany customers more effectively in preserving and increasing asset value. In the context of a volatile financial market at the end of the year, choosing a reputable organization with flexible and transparent savings products will help customers feel secure in planning financial plans for the present and the future.

Linh Cầm
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