For the first time in 75 years of history, Miss World is held in Vietnam, marking a special meeting point between cultures, values and international standards.
With Masterise Group, the companionship with Miss World 2026 is connected from a common belief: truly valuable standards are not only seen through scale or achievements, but also need to bring cultural depth, human values and the ability to create positive and sustainable impacts for people and the community.
Meeting in values that transcend norms
In more than a decade of development, Masterise Group has gradually created a multi-sectoral ecosystem and cooperated with leading world partners to bring international standards into real estate, infrastructure, services and life experiences. With Masterise Group, the value of these standards is not only reflected in quality or scale, but more importantly in the ability to transform them into practical and long-term values for people, communities and society.
That is also a valuable meeting point between Masterise Group and Miss World.
Through a 75-year journey, Miss World not only honors physical beauty but also contributes to defining a deep beauty - nurtured by culture, knowledge, bravery, compassion and responsibility to the community. Through the philosophy "Beauty With a Purpose", beauty becomes the strength to inspire and create positive changes for society.
If Miss World honors beauty towards the values of Truth - Goodness - Beauty, and at the same time creates space for identity and cultural stories from many countries to meet and spread, Masterise Group also pursues the journey of bringing international standards above tangible standards of quality, to transform them into worthy and sustainable values for life.
It is the similarity in standards, depth and positive spread that has created the foundation for the companionship between Masterise Group and Miss World 2026.
Ms. Thi Anh Dao, Marketing Director of Masterise Group, shared: "Miss World's choice of Vietnam for the 75-year milestone is a special event, when representatives, cultures and values from many countries gather in Vietnam. Masterise Group respectfully accompanies us because we share the belief that world standards only have real meaning when they are transformed into positive and sustainable values for people and the community. Through the event, we also want to contribute to expanding two-way connections - bringing the world closer to Vietnam and spreading the image of a modern, confident, open, rich in heritage and identity Vietnam to the global community.
Where the world meets a modern and unique Vietnam
Firstly held in Vietnam on the 75th anniversary, Miss World 2026 is not only an international event but also creates a space for intersection between many cultures, stories and good values from all over the world.
This is an opportunity for the Vietnamese public to get closer to global values in culture, knowledge, beauty and community responsibility; and at the same time for international friends to feel a Vietnam rich in heritage and identity but also full of modern vitality: modern, dynamic, confident and open.
With the role of Diamond Sponsor, Masterise Group respectfully contributes to that special connection point. The companionship at Miss World 2026 continues to extend the Group's journey in connecting Vietnam with in-depth international standards, while contributing to bringing Vietnam's good values closer to the world.
Because when world standards converge in Vietnam, the value created is not only in a moment of brilliance, but also in connections, inspiration and positive values that can continue to spread to the community in the future.
