Established in 1994, MISA is currently the leading information technology corporation (IT) in Vietnam, providing digital transformation solutions applying AI to business individuals, business households, businesses, and administrative units. MISA is accompanying nearly 400,000 institutional customers, nearly 3.5 million individuals and is present in 22 countries, conquering many demanding markets in the world.
Entering the digital age, MISA affirms its position as a pioneer group in developing AI in the direction of AIaaS (AI as a service) and AaaS (Agent as a service), providing Agentic AI solutions to help organizations operate 24/7.
Agentic AI will have a comprehensive impact on the Group's product lines in the coming period. The development of solutions is implemented in three main directions. The first is to convert enterprise products according to the Agentic Enterprise model. Second is to convert products for the Administration of Career units according to the Agentic Public Administration model. Third is to build new products for public services according to the Agentic Public Service model.
In particular, Agentic Enterprise is identified as the self-operating business model of the future. AI Agent will take on the role of analyzing, making decisions and implementing the entire business process chain. Not only automating tasks, Agent also has the ability to learn, adapt continuously and operate within the framework of strategic goals as well as legal regulations. MISA emphasizes that Agentic AI does not replace humans. People and Agent work together to create the success of a unit or organization. People will take on the role of supervisor and creator, while Agent supports operations with outstanding performance.
In parallel with product orientation, MISA also adjusted its business strategy from traditional software sales model to providing SaaS software with free credit to help users soon form the habit of working with Agent. This is considered an important step in the journey to convert MISA from a software company to a Smart Intelligence company, as the core value of the product lies in the flexible operation and automation power of AI Agent.
Not only focusing on the business sector, MISA expands the Agentic AI strategy to the field of Career Administration through the Agentic Public Administration model. Here, AI Agent will operate internal processes of the management agency such as accounting, human resources, assets, synthesis and administration. This model helps shorten work processing time, reduce the burden on civil servants and public employees and improve governance efficiency.
In addition, MISA develops the Agentic Public Service model to build self-operating public service products, thereby helping management agencies provide faster, more transparent and personalized services to each citizen.
Brand repositioning - An inevitable change in the journey to enter the Agentic AI era
2026 is also the year MISA deploys a change in brand positioning to reflect the new role and stature of the Group. MISA positions the new brand as MISA Group, pioneering in building Agentic AI for businesses, business households and the Government. For the Business and Household Business, MISA AMIS solution becomes the Agentic AI Operating System to help businesses and business households operate on their own with the Agents team. For the Government sector, MISA pioneers in developing the Agentic AI platform to improve state management performance, providing faster, more transparent and more personalized public services. Agentic AI is considered a new step forward for digital government, bringing systems from the digital stage to self-operated by Agent.
2026 will be a pivotal year in the strategic transformation journey, marking a strong step forward for MISA Group in the context of Vietnam promoting innovation capacity and developing AI applications. With the Agentic AI orientation, MISA is committed to accompanying businesses, organizations and government agencies in improving productivity, increasing competitive advantage and contributing to the sustainable development of the country.
